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Combine insights from Google Analytics and Search Console for unified data-driven marketing decisions.
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Merge Google Analytics and Google Search Console data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a web analytics platform that enables businesses to track and analyze user interactions across websites and apps. It features customizable tracking codes, event tracking, and goal conversion measurement, allowing analytics teams to gather detailed user behavior data. For example, companies can monitor session duration, bounce rates, and e-commerce transactions to improve user experience and marketing ROI.
Given that analytics teams spend 60-80% of their time on data preparation, Google Analytics’ comprehensive data collection can also lead to complex reporting workflows. Integrating with Improvado streamlines this process by automating data aggregation from multiple sources, reducing reporting time by 75%. This combination enhances efficiency, allowing analysts to focus more on insights than on manual data handling.
Google Search Console is a free web service provided by Google that helps website owners monitor and optimize their site’s presence in search results. It offers insights into how Google indexes your pages and highlights issues that could affect your site's visibility, improving your ability to attract organic traffic.
By identifying search queries, backlinks, and mobile usability problems, businesses can make informed decisions to enhance user experience and increase conversions. Integrating with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, streamlining data management for marketing teams.
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This dashboard integrates Google Analytics with Google Search Console, providing a comprehensive view of your website’s performance. It reduces procurement complexity by 85%, streamlining data access and analysis in one place. Designed for efficiency, it offers detailed traffic sources, keyword rankings, and user engagement metrics.
You can link Google Analytics to Google Search Console by accessing the Admin panel in Analytics, selecting Property Settings, and enabling Search Console integration to share data between both platforms.
Integration combines site performance metrics from Analytics with search query data from Search Console, offering a clearer view of user behavior and SEO effectiveness.
Data sync occurs daily, but there can be a delay of up to 48 hours before the latest Search Console data appears in Google Analytics reports.
Yes, Improvado automates the extraction and consolidation of Google Analytics and Search Console data, enabling marketers to analyze combined insights without manual effort.
Basic familiarity with Google Analytics and Search Console interfaces is helpful, but tools like Improvado reduce complexity by managing data connections and transformations automatically.
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