Integrate Hubspot and Google Search Console data into a single marketing dashboard

With Improvado you can merge marketing data from Hubspot and Google Search Console on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Hubspot and Google Search Console to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Hubspot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

  1. Hubspot documentation
  2. Hubspot and Improvado integration
  3. Improvado data dictionary

Streamlining data from Google Search Console

Google's Search Console provides a range of features to help you monitor your website's presence in Google Search results. Total impressions, clicks on your web pages, click-through rate, position in Google’s search results, and many other features help you to understand how your website is performing and how you can improve it. Our Google Search Console connector helps you to merge all these data with stats from other marketing channels to get a holistic picture of your marketing performance across all platforms. Use this connector as a gateway to extract your data and organize it so it is easy to review, export, and share with others.

FAQ

Streamlining data from Hubspot

HubSpot is an all-in-one marketing solution that serves as a CRM, CMS Hub, Sales Hub, and Marketing Hub. It offers tools that help you manage blogs, SEO, social media, web analytics, and marketing automation. With Improvado, you can extract data about your conversions and prospects from HubSpot and streamline this data to your marketing dashboard. Visualizing data about your leads informs you about where they come from, what factors influenced the conversion, and what advertising strategies successfully attract the majority of your clients.

  1. Hubspot documentation
  2. Hubspot and Improvado integration
  3. Improvado data dictionary

Streamlining data from Google Search Console

Google's Search Console provides a range of features to help you monitor your website's presence in Google Search results. Total impressions, clicks on your web pages, click-through rate, position in Google’s search results, and many other features help you to understand how your website is performing and how you can improve it. Our Google Search Console connector helps you to merge all these data with stats from other marketing channels to get a holistic picture of your marketing performance across all platforms. Use this connector as a gateway to extract your data and organize it so it is easy to review, export, and share with others.

Streamlining data from Google Search Console

Google's Search Console provides a range of features to help you monitor your website's presence in Google Search results. Total impressions, clicks on your web pages, click-through rate, position in Google’s search results, and many other features help you to understand how your website is performing and how you can improve it. Our Google Search Console connector helps you to merge all these data with stats from other marketing channels to get a holistic picture of your marketing performance across all platforms. Use this connector as a gateway to extract your data and organize it so it is easy to review, export, and share with others.

Google Search Console integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Hubspot and Google Search Console data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google Search Console and Hubspot to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Hubspot and Google Search Console?

Joining Hubspot and Google Search Console allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Hubspot and Google Search Console. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google Search Console and Hubspot data in a single tool

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