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Unify your marketing and call data for clearer insights and improved customer engagement.
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Link Hubspot and Call Rail data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
HubSpot is an all-in-one inbound marketing, sales, and customer service platform designed to help businesses attract, engage, and delight customers. Its suite includes tools for email marketing automation, CRM, content management, and analytics, enabling teams to manage campaigns and pipeline stages within a single interface. Given that 64% of marketers lack tools to measure true ROI, HubSpot’s built-in reporting features provide detailed insights into campaign performance and customer behavior, helping teams optimize strategies based on real data.
Additionally, HubSpot’s integration with Improvado enhances data aggregation from multiple marketing channels, significantly reducing manual work. This integration consolidates metrics across platforms, streamlining dashboards and automating report generation. As a result, businesses experience a reduction in reporting time by 75%, allowing marketers to focus more on analysis and strategic decision-making rather than data collection.
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CallRail is a call tracking and analytics platform that helps businesses attribute phone calls to specific marketing campaigns, improving lead tracking accuracy. By capturing detailed call data, companies can better understand customer interactions and optimize their marketing spend.
Integrating CallRail with Improvado streamlines data management, significantly reducing weekly reconciliation from 8 hours to 30 minutes. This combination enhances reporting efficiency, allowing teams to focus on strategic growth rather than manual data work.
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The Hubspot + Call Rail dashboard combines marketing and call tracking data in one place, offering clear insights to optimize campaigns. It reduces procurement complexity by 85%, streamlining vendor management. Users can monitor call attribution alongside lead activity, ensuring accurate ROI measurement. Detailed call analytics help identify peak call times and customer preferences. Integration with Hubspot's CRM allows for real-time updates on lead status and campaign performance.
You can connect CallRail to HubSpot by enabling the native integration within CallRail’s dashboard and authorizing HubSpot access, allowing call data to flow directly into your CRM. For advanced data handling, tools like Improvado help streamline this process by automating data collection and transformation.
Integrating CallRail with HubSpot lets you track inbound calls as CRM contacts, enabling personalized follow-ups and detailed reporting. This connection enhances marketing attribution and sales efficiency by linking call activity with customer records.
Yes, automatic syncing is possible through the integration, which sends call details, recordings, and call outcome data into HubSpot in real time. For businesses needing customized data workflows, Improvado offers solutions to ensure consistent and clean data synchronization.
Basic setup is user-friendly with step-by-step guides, but complex needs like multi-source data aggregation or custom reporting may require technical skills or services like Improvado to simplify data integration and visualization.
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