Integrate YouTube and Call Rail data into a single marketing dashboard

With Improvado you can merge marketing data from YouTube and Call Rail on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect YouTube and Call Rail to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

Streamlining data from Call Rail

Call Rail is a call tracking service and lead center rolled into one. With its help, you’ll know what marketing campaigns generate the most calls and figure out each buyer’s path to the purchase. A lead management system stores all calls, messages, and notifications from every lead in a single inbox. Now, you can rest assured that you won’t miss any updates from your prospects.Improvado’s Call Rail connector helps you to organize all data generated by the platform and merge it with insights from other marketing channels. A dedicated data warehouse and data visualization tools will help you analyze cross-channel data and reveal new insights about your prospects.

FAQ

Streamlining data from YouTube

YouTube is a cloud-based video advertising platform that allows advertisers to manage their video advertising campaigns across YouTube and the Google Display Network. We’ve developed a real-time API YouTube connector that saves you time by automatically importing your YouTube conversion pixel data into your favorite marketing automation platform. This means you can see the results of your YouTube campaigns in one place. This integration can save you thousands of hours of manual video tagging and data entry.

Streamlining data from Call Rail

Call Rail is a call tracking service and lead center rolled into one. With its help, you’ll know what marketing campaigns generate the most calls and figure out each buyer’s path to the purchase. A lead management system stores all calls, messages, and notifications from every lead in a single inbox. Now, you can rest assured that you won’t miss any updates from your prospects.Improvado’s Call Rail connector helps you to organize all data generated by the platform and merge it with insights from other marketing channels. A dedicated data warehouse and data visualization tools will help you analyze cross-channel data and reveal new insights about your prospects.

Streamlining data from Call Rail

Call Rail is a call tracking service and lead center rolled into one. With its help, you’ll know what marketing campaigns generate the most calls and figure out each buyer’s path to the purchase. A lead management system stores all calls, messages, and notifications from every lead in a single inbox. Now, you can rest assured that you won’t miss any updates from your prospects.Improvado’s Call Rail connector helps you to organize all data generated by the platform and merge it with insights from other marketing channels. A dedicated data warehouse and data visualization tools will help you analyze cross-channel data and reveal new insights about your prospects.

Call Rail integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect YouTube and Call Rail data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Call Rail and YouTube to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate YouTube and Call Rail?

Joining YouTube and Call Rail allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating YouTube and Call Rail. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Call Rail and YouTube data in a single tool

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