Unite Youtube and Instagram analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
YouTube is a leading video-sharing platform that enables users to upload, view, and share videos across diverse categories, including education, entertainment, and marketing. It supports high-resolution video playback, live streaming, and detailed audience engagement metrics such as watch time and retention rates. Given the vast volume of content and user data generated daily, analytics teams often spend 60-80% of their time on data preparation, extracting actionable insights from raw metrics to optimize content strategies.
To address these challenges, platforms like Improvado integrate directly with YouTube’s API, automating data aggregation and normalization. This integration reduces routine data preparation tasks by 60%, allowing analytics teams to focus more on interpretation rather than manual data handling. Consequently, marketers and content creators can make informed decisions faster, improving campaign efficiency and audience targeting precision on the platform.
Instagram is a visual-centric social media platform that enables users to share photos, videos, and stories, fostering strong audience engagement. Businesses leverage its targeted advertising and influencer partnerships to increase brand awareness and drive sales effectively.
With over 1 billion active users monthly, Instagram offers valuable insights for marketers seeking to optimize campaigns. Improvado integrates with Instagram and 500+ other sources, simplifying data collection to enhance marketing strategies and ROI analysis.
Our integrated dashboard combines YouTube and Instagram analytics into one easy-to-navigate interface. It reduces procurement complexity by 85%, allowing you to focus on content strategy without juggling multiple tools. Track engagement trends and audience growth in real-time with clear visualizations. Monitor ad performance and ROI across both platforms to optimize your budget efficiently.
Improvado simplifies the connection by enabling you to link your YouTube and Instagram accounts through its platform, automating data extraction without manual downloads or API coding.
Combining YouTube and Instagram data gives a comprehensive view of audience engagement, helping brands optimize campaigns across video and social media channels efficiently.
Improvado offers near real-time syncing, updating YouTube and Instagram metrics regularly to ensure your dashboards reflect the latest performance data.
Yes, Improvado allows customization of metrics and dimensions, letting you focus on specific KPIs relevant to your marketing goals across both platforms.
No technical skills are necessary; Improvado’s user-friendly interface guides you through integration and data management, making it accessible for marketing teams.