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Boost your campaigns with unified data from Amazon Advertising and Instagram for targeted, efficient marketing.
Merge Amazon Advertising and Instagram data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amazon Advertising is a comprehensive digital platform that enables brands to create targeted campaigns across Amazon’s vast ecosystem, including Sponsored Products, Sponsored Brands, and Display Ads. It offers advanced audience segmentation, keyword targeting, and real-time bidding, allowing precise control over ad spend and placement. For example, Sponsored Products leverage customer purchase history and search behavior to drive relevance and boost conversion rates effectively.
Despite its capabilities, teams often spend 20-40% of their time on manual reporting and data consolidation across multiple campaigns and metrics. Integrating Amazon Advertising data with Improvado streamlines this process by automating data aggregation and visualization, increasing analytical productivity by 2-3×. This enables marketing teams to focus more on strategy and optimization rather than routine reporting tasks.
Instagram is a visual-centric social media platform that enables users to share photos, videos, and stories, fostering authentic connections and brand engagement. Businesses leverage its targeted advertising tools to reach specific audiences, increasing visibility and driving customer interaction effectively.
With robust analytics and creative content options, Instagram supports growth strategies across industries. Integrating with Improvado, it handles unlimited data volumes with sub-second loading times, ensuring smooth performance for data-driven marketing decisions.
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This dashboard integrates Amazon Advertising with Instagram to provide a unified view of campaign performance. It reduces procurement complexity by 85%, streamlining budget allocation and order management. Users can track ad spend and ROI across both platforms in real time. The interface displays detailed engagement metrics, making it easier to optimize content. Additionally, the dashboard offers customizable reports that simplify cross-channel analysis and decision-making.
Connecting Amazon Advertising to Instagram involves linking your Amazon ad account with Facebook Business Manager since Instagram ads run through Facebook’s platform; tools like Improvado can simplify this by automating data aggregation from both sources for unified reporting.
Integrating these platforms helps marketers compare performance across channels, optimize budget allocation, and understand customer behavior more holistically, with Improvado enabling real-time data syncing to inform faster decisions.
Yes, Improvado supports granular data extraction from Amazon Advertising and Instagram, including impressions, clicks, conversions, and spend, consolidating this into customizable dashboards for comprehensive analysis.
You need admin access to your Amazon Advertising account and Facebook Business Manager linked to Instagram; additionally, using data connectors like Improvado requires API credentials to automate data retrieval securely.
Improvado can be configured to sync data as frequently
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