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Boost campaign performance with unified data insights through Rakuten Advertising and Instagram integration.
Merge Rakuten Advertising and Instagram data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Rakuten Advertising is a performance marketing platform that connects advertisers with a broad network of publishers to optimize campaign reach and efficiency. It offers advanced tracking capabilities, real-time analytics, and customizable attribution models, enabling precise measurement of ROI. In an industry where teams typically spend 20-40% of their time on reporting, Rakuten’s detailed dashboards and automated data feeds help streamline campaign analysis.
The platform supports integrations with tools like Improvado, which consolidates data sources and automates reporting workflows. This integration significantly reduces reporting time by 75%, allowing marketing teams to focus more on strategy and optimization. By combining Rakuten’s robust data collection with Improvado’s processing power, advertisers gain clearer insights and faster access to actionable metrics.
Instagram is a visual-centric social media platform that enables users to share photos, videos, and Stories with a global audience. Businesses leverage its highly engaged user base to build brand awareness, drive customer interaction, and showcase products through targeted ads and influencer collaborations.
With features like shopping tags and insights, companies can track performance and optimize campaigns effectively. Integrating Instagram data with Improvado allows marketers to handle unlimited data volumes with sub-second loading times, streamlining analytics for smarter decision-making.
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The Rakuten Advertising + Instagram dashboard offers a clear view of campaign performance across both platforms in one place. It cuts audit prep time by 60%, simplifying reporting tasks with real-time data updates. Users can track engagement metrics, monitor ad spend, and identify top-performing content effortlessly. This centralized tool enables quicker decision-making by consolidating essential analytics into a user-friendly interface.
To integrate Rakuten Advertising with Instagram, you connect your Rakuten dashboard to your Instagram Business account through the platform's settings, allowing you to manage campaigns and track performance directly across both platforms.
This integration enables advertisers to reach Instagram's engaged audience while leveraging Rakuten's affiliate marketing tools, improving campaign targeting and providing detailed commission tracking for influencer partnerships.
Data sync occurs through APIs that update campaign metrics, clicks, and conversions in near real-time; platforms like Improvado can enhance this by aggregating and normalizing data for comprehensive reporting.
Yes, you'll need an Instagram Business account connected to a Facebook Page and API access enabled in Rakuten Advertising; having a data pipeline tool like Improvado can simplify syncing and troubleshooting.
Absolutely, Rakuten Advertising's platform supports influencer tracking on Instagram, providing detailed reports on clicks, conversions, and commissions, which can be further integrated into dashboards with help from tools like
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