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Harness unified data to elevate campaign insights and maximize ROI with Rakuten Advertising + YouTube integration
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Bridge Rakuten Advertising and Youtube data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Rakuten Advertising is a performance marketing platform that connects advertisers with a broad network of publishers, enabling precise audience targeting and optimized campaign management. It supports multi-channel attribution, real-time reporting, and fraud detection, which are critical as enterprises average 120+ martech tools, creating complex data environments. The platform’s API allows seamless integration with various data management systems, enhancing workflow automation and campaign scalability.
With the Improvado integration, Rakuten Advertising users benefit from streamlined data aggregation and visualization, which eliminates 90% of marketing-related IT tickets. This integration simplifies the consolidation of performance metrics across channels, reducing manual reporting errors and accelerating decision-making processes. Consequently, marketing teams can focus more on strategy rather than data troubleshooting, increasing operational efficiency within complex tech stacks.
YouTube is a leading video-sharing platform where businesses can upload, view, and share content to reach over 2 billion logged-in users monthly. This vast audience allows companies to enhance brand visibility, engage customers through targeted video campaigns, and analyze viewer behavior for improved marketing strategies.
Integrating YouTube data with Improvado streamlines reporting by handling unlimited data volumes with sub-second loading times. This combination ensures marketing teams access real-time insights, enabling faster decision-making and more effective budget allocation across video campaigns.
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The Rakuten Advertising + YouTube dashboard consolidates campaign data into one intuitive interface, providing clear insights and streamlined control. It cuts audit prep time by 60%, allowing teams to focus on strategy rather than manual reporting.
Integration involves connecting your Rakuten Advertising account to your YouTube channel via API credentials. Tools like Improvado can simplify this by automating data extraction and syncing processes.
This integration enhances attribution accuracy and audience targeting by merging Rakuten's affiliate data with YouTube’s video engagement metrics, enabling smarter ad spend decisions.
Data sync typically uses APIs to pull performance metrics from both platforms. Improvado supports this by continuously aggregating and normalizing data for unified reporting.
Yes, with platforms like Improvado, you can create tailored dashboards that combine Rakuten and YouTube data, offering clear insights into ROI and campaign performance.
Ensure you have admin access to both Rakuten Advertising and YouTube accounts, API keys, and a data integration tool like Improvado for efficient data management.
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