.png){kind=logo}
Unify Your Salesforce and YouTube Data for Enhanced Customer Insights and Streamlined Marketing Efforts
Integrate Salesforce and Youtube into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing operations. It offers robust features like Sales Cloud for managing leads and opportunities, Service Cloud for customer support automation, and Marketing Cloud for targeted campaigns. Given that 64% of marketers lack tools to measure true ROI, Salesforce’s advanced analytics and customizable dashboards provide critical insights into campaign performance and customer journeys.
Additionally, Salesforce supports extensive third-party integrations including Improvado, which consolidates marketing data from multiple sources. This integration reduces data fragmentation and eliminates 90% of marketing-related IT tickets by automating data aggregation and reporting processes. Such technical capabilities enable teams to focus on strategy rather than manual data handling, enhancing operational efficiency across marketing functions.
.png)
YouTube is a leading video-sharing platform that enables users to upload, view, and share videos across diverse categories. Businesses leverage YouTube to reach global audiences, enhance brand visibility, and drive customer engagement through targeted video content.
With over 2 billion logged-in monthly users, YouTube offers valuable data insights for marketers aiming to optimize campaigns. Integrating with Improvado, it handles unlimited data volumes with sub-second loading times, ensuring efficient analysis and reporting at scale.
.png)
This Salesforce + YouTube dashboard offers a centralized view of your video marketing performance alongside customer data. It cuts audit prep time by 60%, providing quick access to essential metrics. Users can track video engagement trends, link YouTube views with sales leads, and monitor campaign ROI in real time. The dashboard supports detailed filtering, enabling precise analysis of audience behavior and sales impact.
Improvado connects Salesforce and YouTube by extracting video performance data and syncing it directly into your CRM, allowing you to track campaign results without manual imports.
Syncing YouTube data with Salesforce helps sales and marketing teams understand video engagement impact on leads, enabling more targeted follow-ups and improved ROI analysis.
Improvado offers scheduled data pulls that refresh YouTube metrics into Salesforce regularly, ensuring up-to-date insights though not strictly real-time streaming.
You’ll need API access to both Salesforce and YouTube accounts, along with Improvado’s platform configured to authenticate and map relevant data fields between the two systems.
By consolidating YouTube engagement metrics within Salesforce, marketers can directly correlate video performance to lead behavior and sales outcomes, streamlining decision-making.
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
%20(1).png){kind=logo}