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Unified data insights from Moat and YouTube for clearer audience measurement and improved campaign results
Bridge Moat and Youtube data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Moat is an analytics and measurement platform designed to provide advertisers and publishers with detailed visibility into digital campaign performance. It offers features such as viewability tracking, attention metrics, and brand safety verification, enabling users to assess ad effectiveness beyond traditional click rates. In an environment where enterprises average 120+ martech tools, Moat’s unified dashboard simplifies cross-channel data analysis, reducing fragmentation and improving decision-making accuracy.
Through its integration with Improvado, Moat enhances data aggregation by automating complex marketing data workflows, which eliminates 90% of marketing-related IT tickets. This integration supports advanced reporting capabilities and real-time insights, allowing organizations to optimize spend and measure ROI with greater precision. By consolidating disparate datasets, Moat and Improvado together streamline operational efficiency in increasingly complex marketing stacks.
YouTube is a leading video-sharing platform that enables businesses to reach over 2 billion logged-in monthly users worldwide. Companies can leverage targeted ads and content to increase brand visibility and engage diverse audiences effectively.
With detailed analytics, businesses can track performance and optimize campaigns for higher ROI. Integrating YouTube data with Improvado eliminates 99% of discrepancies, ensuring accurate reporting across marketing channels.
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The Moat + YouTube dashboard offers detailed analytics to track video ad performance and brand safety across campaigns. Designed for clarity, it cuts audit prep time by 60%, allowing teams to focus on insights rather than data gathering. Users can monitor viewability metrics in real time, identify invalid traffic sources, and compare cross-channel engagement all within a single interface.
The Moat + YouTube integration allows advertisers to measure ad viewability and attention metrics directly on YouTube campaigns, combining Moat’s analytics with YouTube’s video platform data for enhanced campaign insights.
Setup involves linking your YouTube ad account with Moat through their dashboard, then configuring tracking parameters; tools like Improvado can simplify data extraction and synchronization during setup.
Advertisers gain precise visibility into video ad performance, including viewability rates and audience engagement, which helps optimize spending and improve ROI across YouTube campaigns.
The integration uses API connections to automatically sync campaign data and metrics in near real-time; platforms like Improvado can further automate data aggregation for unified reporting.
Yes, Improvado can extract and combine Moat and YouTube data into customizable dashboards, enabling marketers to analyze performance across multiple channels efficiently.
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