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Unified data insights driving smarter ad performance across Moat and eBay platforms.
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Unite Moat and Ebay analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Moat is an analytics and measurement platform designed to provide advertisers and publishers with detailed insights into ad performance and viewability. It offers features such as real-time attention metrics, brand safety verification, and cross-platform tracking, enabling users to assess how ads engage audiences across web, mobile, and connected TV. In an environment where enterprises average 120+ martech tools, Moat’s ability to consolidate diverse data streams into a unified dashboard is critical for accurate campaign evaluation.
Additionally, Moat integrates seamlessly with Improvado, enhancing data aggregation and reporting workflows. This integration reduces routine tasks by 60%, allowing marketing teams to focus more on strategy rather than manual data processing. By combining Moat’s granular analytics with Improvado’s automation, enterprises can achieve a more efficient and comprehensive measurement ecosystem tailored to complex advertising landscapes.
eBay is a global e-commerce platform connecting millions of buyers and sellers worldwide, offering a diverse range of new and used items across categories like electronics, fashion, and collectibles. Its structured marketplace enables businesses to reach a vast audience, boosting sales visibility and customer engagement.
By providing detailed analytics and transaction data, eBay helps sellers optimize their listings and inventory strategies. Integrating Improvado streamlines data management, eliminating 99% of discrepancies and allowing companies to make more informed, data-driven decisions.
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The Moat + eBay dashboard offers a comprehensive view of advertising performance and procurement data in one place. It reduces procurement complexity by 85%, streamlining campaign management for advertisers and agencies. Users can monitor real-time metrics, compare cross-channel results, and access detailed spend analytics to optimize budget allocation efficiently.
The Moat + eBay integration allows advertisers to measure ad viewability and attention metrics on eBay’s platform, providing detailed insights into campaign performance and audience engagement.
Setup involves linking your Moat account to eBay’s advertising platform and configuring tracking tags; Improvado offers tools to streamline data extraction and automate this process efficiently.
Combining Moat’s measurement with eBay’s marketplace data enhances transparency into ad effectiveness, helping marketers optimize spend and improve ROI with reliable attention metrics.
Data sync happens via API connections that update performance metrics regularly; Improvado supports automated data pipelines ensuring continuous, error-free synchronization for accurate reporting.
Yes, Improvado specializes in aggregating Moat and eBay data into custom dashboards, enabling marketers to visualize KPIs comprehensively without manual data handling.
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