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Maximize Sales with Unified Data: Streamline Rakuten Advertising and eBay Integration Effortlessly
Connect Rakuten Advertising and Ebay to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Rakuten Advertising is a performance marketing platform that connects advertisers with a broad network of publishers, leveraging data-driven strategies to optimize campaign outcomes. It offers advanced tracking capabilities, including multi-touch attribution and cross-device analytics, addressing a critical industry gap where 64% of marketers lack tools to measure true ROI accurately. With features like real-time reporting and fraud detection, Rakuten empowers marketers to refine targeting and improve conversion rates effectively.
The platform’s integration with Improvado enhances data aggregation and visualization, enabling marketers to consolidate diverse data streams effortlessly. This collaboration reduces manual reporting efforts and delivers 5× faster time-to-insight, allowing teams to make informed decisions promptly. By combining Rakuten’s extensive network and Improvado’s data infrastructure, advertisers gain a comprehensive view of performance metrics critical to optimizing marketing spend.
eBay is a worldwide e-commerce marketplace connecting millions of buyers and sellers for new, used, and collectible items across diverse categories. Its platform offers sellers access to a broad customer base, enabling rapid inventory turnover and increased revenue potential.
For businesses, eBay provides valuable sales data and analytics, helping optimize listings and pricing strategies. Integrating Improvado streamlines data management and eliminates 99% of discrepancies, ensuring accurate reporting and better decision-making.
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The Rakuten Advertising + eBay dashboard offers a comprehensive view of campaign performance and sales data in one place. It reduces procurement complexity by 85%, streamlining vendor management and order tracking. Users can monitor real-time metrics across multiple eBay listings, ensuring timely optimization. The platform also provides detailed reports on traffic sources and conversion rates, helping advertisers make data-driven decisions quickly and efficiently.
Rakuten Advertising connects with eBay via API to track affiliate sales and clicks, enabling publishers to promote eBay listings efficiently while ensuring accurate commission attribution.
This integration provides real-time performance insights, access to a large network of publishers, and streamlined commission management, helping eBay sellers increase visibility and sales through affiliate marketing.
Data such as clicks, conversions, and sales flow via automated API syncs, which can be enhanced through platforms like Improvado that unify and normalize data for better reporting and analysis.
Setup involves connecting eBay seller accounts to Rakuten’s platform, configuring API credentials, and verifying tracking tags; tools like Improvado can simplify this by managing data pipelines and reducing manual work.
Yes, Improvado collects affiliate marketing data from Rakuten and eBay, harmonizes it, and delivers comprehensive dashboards to track performance metrics and ROI more effectively.
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