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Enhance Customer Insights with Unified Data Through Rakuten Advertising and Zendesk Integration
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Sync Rakuten Advertising and Zendesk with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Rakuten Advertising is a performance marketing platform that connects advertisers with a broad network of publishers to optimize campaign reach and ROI. The platform offers advanced tracking, real-time reporting, and flexible attribution models, allowing marketers to analyze multi-channel performance with precision. Given that analytics teams spend 60-80% of their time on data preparation, Rakuten’s data export capabilities streamline access to granular campaign metrics, reducing manual data handling.
Integration with Improvado further enhances data workflow by automating data aggregation from Rakuten Advertising and other sources, reducing routine tasks by 60%. This combination enables marketing analysts to focus more on strategic insights rather than repetitive data wrangling, improving the efficiency of performance measurement and budget allocation. The platform’s compatibility with various BI tools supports complex analyses and custom dashboards, catering to technical teams’ needs.
Zendesk is a customer service and engagement platform designed to streamline support operations and enhance communication across multiple channels. By centralizing inquiries, it helps businesses reduce response times and improve customer satisfaction through organized ticket management and reporting tools.
With its scalable architecture, Zendesk supports growing teams by integrating easily with various tools. The Improvado integration further optimizes data handling, managing unlimited data volumes with sub-second loading times, ensuring real-time insights for informed decision-making.
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The Rakuten Advertising + Zendesk dashboard offers a unified view of campaign performance and customer support metrics. It integrates data to streamline decision-making and improves operational efficiency. Users benefit from a comprehensive interface that tracks marketing spend alongside ticket resolution times, providing clear insights at a glance.
Setup involves connecting your Rakuten Advertising account with Zendesk via API keys, then configuring data flows; tools like Improvado can simplify this by automating the data extraction and syncing process.
Integrating these platforms allows customer support teams to access advertising performance data directly within Zendesk, improving response times and decision-making.
Data such as campaign performance metrics, clicks, conversions, and customer interactions are synced to provide a comprehensive view of advertising impact within Zendesk tickets.
Yes, Improvado offers advanced ETL capabilities that streamline data aggregation from Rakuten Advertising into Zendesk, enabling real-time insights and reducing manual data handling.
Basic technical knowledge helps, but platforms like Improvado provide user-friendly dashboards and automated workflows that minimize ongoing maintenance efforts.
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