Unite Ortto Autopilot and Zendesk analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Ortto Autopilot is a customer journey orchestration platform built to automate and personalize marketing efforts through data-driven workflows. It integrates behavior tracking, email marketing, and CRM functionalities, enabling marketers to create targeted campaigns based on user actions and attributes. Given that 89% of marketers say inconsistent data causes misalignment, Ortto's unified data layer consolidates customer information from multiple sources to maintain accuracy and coherence across channels.
The platform supports complex segmentation and multi-channel automation, such as triggering SMS or push notifications after specific user interactions. Its integration with Improvado streamlines data management, eliminating 90% of marketing-related IT tickets by automating data pipelines and reporting. This reduces manual intervention, allowing teams to focus on strategy rather than troubleshooting technical issues.
Zendesk is a customer service and engagement platform designed to streamline support operations and improve customer satisfaction. By centralizing communication channels, it helps businesses respond quickly to inquiries and resolve issues efficiently.
With enhanced analytics and automation, Zendesk boosts team productivity and reduces response times. Its integration with Improvado handles unlimited data volumes with sub-second loading times, ensuring businesses can analyze support metrics without delay.
The Ortto Autopilot + Zendesk dashboard combines customer support data with marketing automation insights in one place. This integration cuts audit prep time by 60%, offering a clear view of customer interactions alongside campaign performance. Users can track ticket trends, monitor engagement rates, and identify key touchpoints, all through intuitive visual reports designed to streamline decision-making.
This integration connects Ortto Autopilot’s marketing automation with Zendesk’s customer support system, enabling real-time data flow to enhance customer engagement and support efficiency.
You start by linking your Zendesk account within Ortto Autopilot’s integration settings, configuring triggers and workflows; Improvado can assist with complex data mapping to ensure smooth synchronization.
It improves customer journey personalization by combining support ticket data with marketing actions, allowing proactive outreach and better issue resolution tracking.
Data sync occurs via API connections with configurable intervals; for advanced data aggregation and reporting, Improvado can streamline syncing and ensure consistent data quality.
Yes, you can tailor workflows to trigger marketing campaigns based on Zendesk ticket status or customer interactions, with Improvado supporting data-driven customization for deeper insights.