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Experience streamlined campaign insights and enhanced performance through unified data with Rakuten Advertising + Linkshare integration.
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Merge Rakuten Advertising and Linkshare data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Rakuten Advertising is a performance marketing platform that connects advertisers with a broad network of publishers, enabling precise targeting and measurable ROI. It offers advanced attribution models, real-time reporting, and fraud detection tools to optimize campaigns across channels. In an environment where enterprises average 120+ martech tools, Rakuten’s integration capabilities streamline data flow, reducing complexity for marketing teams managing diverse software.
Specifically, Rakuten supports granular tracking of affiliate performance and cross-device user journeys, enhancing campaign insights. When integrated with Improvado, it eliminates 90% of marketing-related IT tickets by automating data aggregation and normalization, allowing marketers to focus on strategy instead of manual reporting. This synergy improves operational efficiency in complex digital marketing ecosystems.
LinkShare is an affiliate marketing network that connects advertisers with publishers, facilitating targeted campaigns that drive measurable sales and leads. Businesses benefit from access to a diverse publisher base, improving reach and optimizing marketing spend through performance-based partnerships.
With detailed tracking and reporting, LinkShare simplifies campaign management and increases ROI. When integrated with Improvado, it reduces weekly reconciliation from 8 hours to 30 minutes, streamlining data aggregation and enhancing decision-making efficiency.
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The Rakuten Advertising + Linkshare dashboard provides a comprehensive view of your affiliate marketing performance. It offers detailed reporting tools that help track sales, clicks, and conversions in real time. With intuitive data visualization, users can easily identify trends and optimize campaigns efficiently.
To integrate Rakuten Advertising with Linkshare, connect both platforms via API or use a third-party tool like Improvado, which simplifies data aggregation and syncing between the two systems.
Integration enables unified affiliate reporting, streamlined commission tracking, and improved campaign performance analysis, helping businesses optimize marketing efforts efficiently.
Data synchronization occurs via scheduled API calls or automated ETL processes, and tools like Improvado facilitate continuous, accurate data flows to keep reports up to date.
Yes, by leveraging Improvado’s data integration platform, you can tailor reports to specific KPIs and combine metrics from both Rakuten and Linkshare into comprehensive dashboards.
Common challenges include handling API rate limits and data format discrepancies; using a solution like Improvado helps mitigate these issues by normalizing data and managing API calls efficiently.
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