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Harness unified data to boost campaign insights and maximize ROI with Rakuten Advertising and Twitter integration
Bridge Rakuten Advertising and Twitter data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Rakuten Advertising is a performance marketing platform connecting advertisers with a vast network of publishers, influencers, and affiliates to drive measurable results. Its suite includes advanced tracking, real-time reporting, and AI-driven optimization tools, enabling precise attribution across channels. In an industry where enterprises average 120+ martech tools, Rakuten’s API integrations help streamline data aggregation from diverse sources, reducing complexity.
Notably, Rakuten’s compatibility with Improvado enhances data consolidation and visualization, increasing analytical productivity by 2-3×. This integration allows marketers to unify campaign metrics efficiently, supporting data-driven decisions without manual effort. By facilitating granular performance insights and scalable reporting, it addresses the challenges of managing expansive marketing stacks.
Twitter is a social media platform where users share brief messages called tweets, ideal for real-time updates and customer engagement. Businesses leverage Twitter to enhance brand visibility, interact directly with their audience, and monitor trending topics relevant to their industry.
With millions of active users daily, Twitter offers valuable insights into consumer behavior and market trends. Integrating Improvado with Twitter data eliminates 99% of discrepancies, ensuring accurate reporting and informed decision-making for marketing teams.
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The Rakuten Advertising + Twitter dashboard offers a centralized platform to monitor campaign performance in real time. Users gain detailed insights combining Rakuten’s affiliate data with Twitter’s social metrics.
To set up the integration, connect your Rakuten Advertising account with Twitter through the platform’s API credentials, then configure campaign settings; tools like Improvado can simplify data aggregation during this process.
This integration allows for unified campaign management and richer audience targeting, while enabling marketers to analyze combined performance data more effectively, especially when using platforms such as Improvado for reporting.
Data sync occurs via API connections that transfer metrics like clicks and conversions in near real-time; leveraging solutions like Improvado ensures seamless and accurate data flow across systems.
Yes, by using data integration tools such as Improvado, you can tailor reports to include key metrics from both Rakuten Advertising and Twitter, enabling clearer insights and decision-making.
Common challenges include ensuring API compatibility and managing data discrepancies; platforms like Improvado help mitigate these issues by standardizing data formats and automating syncing processes.
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