Integrate Google Ads and Twitter data into a single marketing dashboard

With Improvado you can merge marketing data from Google Ads and Twitter on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Google Ads and Twitter to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

How Improvado consolidates data from multiple regions

Google Analytics reports without sampling

ROMI (return on marketing investment) analytics

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Google Ads to Snowflake

Google Ads to SAP Hana

Google Ads to PostgreSQL

Google Ads to Oracle

Google Ads to Microsoft SQL Server

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Twitter to Snowflake

Twitter to SAP Hana

Twitter to PostgreSQL

Twitter to Oracle

Twitter to Microsoft SQL Server

FAQ

How to extract data from a Data source?

How to select the right Extraction template?

How to connect a Destination?

How to enable auto extraction for new accounts?

How to create a new Extraction template?

Can you show me the list of available Report types?

How to re-load (backfill) my historical data?

How to enable custom conversions?

What if I have more questions?

Please fill in the form above or contact us via the online chat on this page.

How do I add a new field to a table automatically?

How long does it take to sync my account?

How to check the freshness of my data?

How to make sure that the schema of the data table will not be changed? (How to freeze data schema?)

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Facebook ads and Hubspot. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

Can you build a custom integration on request?

Yes. We do build custom integrations, and we do not charge for that.

What reports feed a specific table?

Does Improvado have any limitations?

We often tell our clients, it is not a matter of “if” we can solve something, it is “how”. Improvado specifically builds bespoke solutions for our clients. You can connect as many data sources as you need, as well as add an unlimited number of users to your Improvado account.

How do I keep track of all of my custom metrics?

Group each of your custom metrics together, tie them together with one metric name, and group them together for a cohesive view.

Why Integrate Facebook Ads and Hubspot?

Joining Facebook ads and Hubspot data allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

Can you accomodate custom conversion types?

Standardizing your metrics from the multiple platforms you use is one of improvado's greatest strengths. Our interface allows you to see all of the metrics being tracked and map them to a single metric for accurate reporting.

How to join Facebook Ads and Hubspot data?

To connect Facebook Ads and Hubspot you can follow Hubspot's guide on the topic. It requires you to create a Facebook Ads account and make several clicks to get your data from Facebook to Hubspot. However, if you want to streamline all data from both platforms to a single dashboard, you have to find a full-fledged ETL solution or build one on your own.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Merging Google Ads data with other connectors

Streamlining data from Twitter

Social media platform Twitter offers its Twitter Ads service, which allows you to create, manage, and optimize campaigns targeted at Twitter users. The Twitter integration can seamlessly import data from your Twitter account, such as retweets, favorites, link clicks, page visits, and direct messages.‍With the Twitter connector, you can sync your Twitter marketing data with your marketing automation solution and use the data for email marketing, lead generation, and social media campaigns. It also allows you to integrate your Twitter data into your other platforms, such as your email marketing database and website.

Twitter integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Google Ads and Twitter data in a one-piece representation of your marketing performance. With custom dashboards you can:

Compare data about your leads from Twitter and Google Ads to get a deep understanding of the customer journey
Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
Get extensive information about your users to precisely identify your target audience

Use cases

How Improvado consolidates data from multiple regions

Google Analytics reports without sampling

Revenue generated by email

Frequently asked questions

Why Integrate Google Ads and Twitter?

Joining Google Ads and Twitter allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.