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Drive smarter campaigns with unified data from Google Ads and Salesforce integration for better results.
Link Google Ads and Salesforce data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. It offers granular targeting options such as keyword selection, audience demographics, and geographic locations, allowing advertisers to optimize performance. Enterprises, which average 120+ martech tools, often use Google Ads alongside other platforms to drive precise customer acquisition and measure ROI effectively.
Key features include automated bidding strategies, detailed conversion tracking, and integration with Google Analytics for in-depth insights. When combined with Improvado, Google Ads data can be centralized and normalized, reducing routine tasks by 60%. This integration streamlines reporting processes, enabling marketers to focus on strategic decision-making rather than manual data aggregation.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. By centralizing customer data, it enables teams to make informed decisions and improve client interactions efficiently.
Businesses benefit from enhanced collaboration and scalable solutions tailored to their needs. When integrated with Improvado, Salesforce handles unlimited data volumes with sub-second loading times, ensuring fast, reliable insights for data-driven growth.
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This dashboard integrates Google Ads with Salesforce to provide a clear view of campaign performance alongside sales data. It offers real-time tracking, combining ad spend and lead conversion metrics in one place.
To set up the integration, connect your Google Ads account with Salesforce using a connector like Improvado, which simplifies data syncing and automates lead tracking across platforms.
Integration provides a clearer view of ad performance by linking clicks to actual sales, enabling better ROI analysis and improved campaign optimization through detailed sales funnel data.
Data sync occurs by importing Salesforce lead and opportunity data into Google Ads or vice versa, often automated with tools like Improvado, ensuring real-time updates without manual exports.
Yes, integrating these platforms allows you to import offline conversion data from Salesforce back into Google Ads, helping to measure the full customer journey accurately.
Improvado automates data extraction and normalization from both Google Ads and Salesforce, enabling marketers to create unified dashboards and gain actionable insights without manual data handling.
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