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Effortlessly Combine Google Ads and Mailchimp for Unified Data and Improved Campaign Performance
Link Google Ads and Mailchimp data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. It offers precise audience targeting features such as keyword matching, demographic filters, and remarketing lists to optimize ad spend. For example, advertisers can use automated bidding strategies like Target CPA to improve conversion rates while maintaining budget control.
In an environment where enterprises average 120+ martech tools, integrating Google Ads data can be complex. Improvado’s integration streamlines this by consolidating campaign metrics into centralized dashboards, eliminating 90% of marketing-related IT tickets. This reduces manual data handling, enabling teams to focus on strategy rather than troubleshooting technical issues.
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and analytics. It streamlines marketing efforts, allowing companies to increase engagement and improve customer retention through targeted communication.
By integrating with Improvado, Mailchimp users can significantly reduce weekly reconciliation from 8 hours to 30 minutes, enabling more efficient data management and faster decision-making. This integration supports businesses in optimizing their marketing ROI and operational workflows.
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This dashboard integrates Google Ads with Mailchimp to streamline campaign management and data tracking. It reduces procurement complexity by 85%, consolidating key metrics into one interface. Users can monitor ad spend alongside email engagement, making budget adjustments easier. The platform offers real-time performance charts for both channels, helping identify trends quickly. Automated reporting exports detailed summaries, saving time on manual data compilation.
To integrate Google Ads with Mailchimp, you link your accounts within Mailchimp’s Ads dashboard, allowing you to create targeted campaigns. Tools like Improvado simplify this by automating data pulls and syncing audience information efficiently.
Integrating these platforms enables unified campaign management, improved audience targeting, and better ROI tracking. Improvado enhances this by consolidating performance data into one dashboard, making analysis straightforward.
Data synchronization typically occurs in near real-time or daily, depending on your setup. Using Improvado, you can customize refresh intervals to ensure your reporting and audience lists stay up to date.
Yes, integrating these platforms lets you import Google Ads audience data directly into Mailchimp to build highly targeted email segments. Improvado supports this by automating data extraction and transformation for precise segmentation.
Improvado offers comprehensive reporting that combines Google Ads and Mailchimp metrics, helping marketers
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