Integrate Klaviyo and Mailchimp data into a single marketing dashboard

With Improvado you can merge marketing data from Klaviyo and Mailchimp on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Klaviyo and Mailchimp to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Klaviyo

Klaviyo is an email marketing automation platform that is built for online businesses and eCommerce companies. The platform pulls in customer data about browsing activity and shopping patterns that marketers can use to personalize communications. Users can design every aspect of their emails, create automated flows, and track key metrics. By connecting Klaviyo to Improvado, you can access valuable customer data inside the Improvado platform. Using an API, your data from Klaviyo is aggregated and uploaded automatically to a dashboard that can be used for tracking and reporting. When you integrate Klaviyo with Improvado, you can identify actionable insights more efficiently and make important business decisions based on key datasets.

Streamlining data from Mailchimp

Mailchimp is a leading email marketing platform that has helped over 8 million businesses design, send, and track email campaigns to connect with their customers.However, Mailchimp doesn't provide you with the tools you need to effectively monitor the performance of your email marketing campaign. And if you want to integrate Mailchimp with other popular marketing tools, you'll need to do a lot of custom coding to connect the two.‍Our Mailchimp connector makes it easy to integrate Mailchimp with other popular marketing platforms. You can effortlessly monitor your email marketing campaign and measure its performance using the available reports.

FAQ

Streamlining data from Klaviyo

Klaviyo is an email marketing automation platform that is built for online businesses and eCommerce companies. The platform pulls in customer data about browsing activity and shopping patterns that marketers can use to personalize communications. Users can design every aspect of their emails, create automated flows, and track key metrics. By connecting Klaviyo to Improvado, you can access valuable customer data inside the Improvado platform. Using an API, your data from Klaviyo is aggregated and uploaded automatically to a dashboard that can be used for tracking and reporting. When you integrate Klaviyo with Improvado, you can identify actionable insights more efficiently and make important business decisions based on key datasets.

Merging Klaviyo data with other connectors

Streamlining data from Mailchimp

Mailchimp is a leading email marketing platform that has helped over 8 million businesses design, send, and track email campaigns to connect with their customers.However, Mailchimp doesn't provide you with the tools you need to effectively monitor the performance of your email marketing campaign. And if you want to integrate Mailchimp with other popular marketing tools, you'll need to do a lot of custom coding to connect the two.‍Our Mailchimp connector makes it easy to integrate Mailchimp with other popular marketing platforms. You can effortlessly monitor your email marketing campaign and measure its performance using the available reports.

Mailchimp integration with other services

Streamlining data from Mailchimp

Mailchimp is a leading email marketing platform that has helped over 8 million businesses design, send, and track email campaigns to connect with their customers.However, Mailchimp doesn't provide you with the tools you need to effectively monitor the performance of your email marketing campaign. And if you want to integrate Mailchimp with other popular marketing tools, you'll need to do a lot of custom coding to connect the two.‍Our Mailchimp connector makes it easy to integrate Mailchimp with other popular marketing platforms. You can effortlessly monitor your email marketing campaign and measure its performance using the available reports.

Mailchimp integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Klaviyo and Mailchimp data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Mailchimp and Klaviyo to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Klaviyo and Mailchimp?

Joining Klaviyo and Mailchimp allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Klaviyo and Mailchimp. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Mailchimp and Klaviyo data in a single tool

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