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Unify Your Data to Drive Smarter Campaigns and Maximize ROI with Klaviyo and Google Ads Integration
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Bridge Klaviyo and Google Ads data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Klaviyo is a data-driven marketing automation platform tailored for e-commerce businesses, offering advanced segmentation, personalized email campaigns, and real-time customer behavior tracking. Its integration with Shopify and Magento enables enterprises to manage complex workflows efficiently, especially vital as companies often juggle an average of 120+ martech tools. Klaviyo’s robust API and customizable dashboards allow precise targeting based on purchase history, browsing patterns, and engagement metrics.
Incorporating Improvado with Klaviyo significantly enhances data aggregation and reporting capabilities, increasing analytical productivity by 2-3×. This integration streamlines the extraction of multi-channel marketing data, enabling deeper insights without manual intervention. As a result, marketing teams can optimize campaign performance faster, leveraging comprehensive analytics across their diverse technology stacks.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. By targeting specific keywords and audiences, companies can increase website traffic, boost sales, and improve brand visibility with measurable results.
Integrating Google Ads data with Improvado simplifies campaign analysis by consolidating metrics and reducing manual work. This integration cuts weekly reconciliation time from 8 hours to 30 minutes, allowing marketing teams to focus on strategy rather than data management.
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Integrating Klaviyo with Google Ads, this dashboard offers a clear view of your marketing efforts in one place. It tracks campaign performance and email engagement side by side, helping identify trends quickly. The setup cuts audit prep time by 60%, letting you focus on strategy. Real-time updates ensure you’re always working with the latest data.
You connect Klaviyo and Google Ads by linking your Google Ads account within Klaviyo’s platform and setting up audience syncing; tools like Improvado can simplify data aggregation during this process.
The integration enables precise audience targeting based on email engagement and purchase behavior, improving ad performance and ROI through synchronized marketing efforts.
Data typically syncs in near real-time or at regular intervals, depending on your setup; leveraging Improvado can ensure consistent and accurate data flows for reporting and optimization.
Yes, Klaviyo segments can be exported to Google Ads to build custom audiences for targeted campaigns, and platforms like Improvado help maintain clean, actionable data throughout.
Improvado offers comprehensive data integration capabilities that include Klaviyo and Google Ads, enabling marketers to unify data sources for deeper insights and streamlined workflows.
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