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Combine Klaviyo and Google Analytics for unified data insights that boost your marketing performance.
Integrate Klaviyo and Google Analytics into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Klaviyo is a data-driven marketing automation platform tailored for e-commerce businesses, enabling precise customer segmentation and personalized email campaigns. It integrates with numerous e-commerce tools like Shopify and Magento, allowing businesses to leverage purchase history and browsing behavior for targeted messaging. Amidst an industry where 64% of marketers lack tools to measure true ROI, Klaviyo offers advanced analytics and reporting features that track campaign performance down to revenue generated per customer segment.
With its flexible API and customizable workflows, Klaviyo supports complex marketing automation beyond simple email blasts. When paired with Improvado, a marketing data aggregation tool, users experience a 60% reduction in routine tasks by automating data collection and reporting processes. This integration enhances Klaviyo's capability to consolidate multi-channel marketing data, providing a clearer, more actionable view of campaign effectiveness.
Google Analytics is a web analytics platform that enables businesses to monitor website and app performance through detailed data collection. It provides insights into user behavior, traffic sources, and conversion paths, helping companies make data-driven decisions. With real-time reporting, organizations can quickly identify trends and adjust strategies accordingly.
Leveraging Google Analytics supports better marketing targeting, improves user experience, and boosts ROI by understanding what drives engagement. It seamlessly integrates with other tools, and Improvado’s platform handles unlimited data volumes with sub-second loading times, ensuring fast, reliable data access.
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The Klaviyo + Google Analytics dashboard integrates key metrics to provide a comprehensive view of your marketing and website performance. It reduces procurement complexity by 85%, consolidating data into one interface for easier decision-making. Users can track email campaign effectiveness, monitor web traffic patterns, and analyze customer behavior simultaneously.
To integrate Klaviyo with Google Analytics, enable Google Analytics tracking within Klaviyo’s settings and use UTM parameters in your campaigns; tools like Improvado can automate and simplify syncing these platforms for accurate data flow.
Integrating these tools provides deeper insights into customer behavior, allowing you to track email campaign performance alongside website activity, helping optimize marketing strategies and ROI.
Data syncing depends on your setup, but typically Klaviyo sends event data to Google Analytics in real-time or within minutes; using Improvado ensures continuous and reliable data synchronization across both platforms.
Yes, by passing eCommerce data with proper UTM tracking, Google Analytics can attribute revenue from Klaviyo campaigns, offering a clear view of campaign effectiveness and sales impact.
Improvado automates data extraction and transformation between Klaviyo and Google Analytics, reducing manual work
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