.png){kind=logo}
Enhance Campaign Insights with Unified Data from Mandrill and Google Analytics Integration
Connect Mandrill and Google Analytics to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Mandrill is a transactional email platform designed to send personalized, data-driven emails such as order confirmations, password resets, and targeted promotions. It offers features like advanced API integration, detailed analytics, and template management, enabling developers to customize email flows based on user behavior. In industries where teams spend 20-40% of their time on reporting, Mandrill's robust data export capabilities streamline the extraction of email performance metrics.
With Mandrill's detailed tracking and webhook support, teams gain granular insights into delivery rates, open times, and click patterns. When integrated with Improvado, the platform significantly reduces reporting time by 75%, automating data aggregation across multiple channels. This integration empowers marketing and development teams to focus more on strategy rather than manual data compilation, optimizing overall operational efficiency.
Google Analytics is a web analytics platform that helps businesses track and analyze website and app performance. By monitoring user behavior, traffic sources, and conversion rates, companies gain insights to optimize marketing strategies and improve customer experience.
Its detailed reports support data-driven decisions, increasing ROI and identifying growth opportunities. Integrated with Improvado, Google Analytics connects 500+ sources, streamlining data collection for comprehensive business analysis.
.png)
.png)
Integrate Mandrill with Google Analytics to monitor email campaign performance directly from your dashboard. This setup provides clear insights into user engagement and conversion rates, helping you evaluate your marketing efforts efficiently.
You can link Mandrill email campaigns to Google Analytics by adding UTM parameters to your URLs. Tools like Improvado simplify this process by automating UTM tagging and syncing campaign data for better tracking.
Integrating these platforms helps you measure email-driven traffic and conversions precisely, enabling more data-driven marketing decisions. Improvado enhances this by offering consolidated dashboards that combine Mandrill and Google Analytics metrics.
Mandrill doesn’t natively push email metrics into Google Analytics, but using platforms like Improvado allows you to unify Mandrill data with GA reports for comprehensive analysis.
Ensure UTM parameters are correctly appended to email links and connect Mandrill API with your analytics tool. Improvado handles these technical aspects, ensuring accurate and timely data syncing without manual intervention.
Improvado aggregates email and web analytics data, providing marketers with unified
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
%20(1).png){kind=logo}