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Unify Your Sales and Website Insights for Clearer Decisions and Enhanced Revenue Growth
Sync Pipedrive and Google Analytics with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Pipedrive is a sales-focused customer relationship management (CRM) platform designed to help businesses streamline their sales processes with precision. It offers customizable pipelines, activity reminders, and detailed reporting tools that enable sales teams to track deals from lead capture to closing. Considering that 89% of marketers say inconsistent data causes misalignment, Pipedrive's data enrichment and integration capabilities help maintain clean, synchronized information across channels.
Additionally, Pipedrive supports API integrations with marketing and analytics platforms, enhancing data visibility and operational efficiency. When paired with Improvado, a marketing data aggregation tool, the combined solution increases analytical productivity by 2-3× by automating data consolidation and providing real-time insights. This integration allows teams to focus on strategic decision-making rather than manual data management.
Google Analytics is a web analytics platform that helps businesses track and analyze website and app performance. It provides insights into user behavior, traffic sources, and conversion rates, enabling data-driven decisions to improve marketing strategies and customer engagement.
By integrating with Improvado, businesses can streamline data collection and eliminate 99% of discrepancies across reporting channels. This integration ensures more accurate, unified analytics, saving time and enhancing overall business intelligence.
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This dashboard integrates Pipedrive with Google Analytics to provide a unified view of sales and web traffic data. It consolidates key metrics into clear visualizations, helping teams track lead sources and campaign performance efficiently.
You can connect Pipedrive to Google Analytics using tools like Improvado, which automates data syncing without manual imports, ensuring real-time insights into your sales funnel and marketing campaigns.
Integrating these platforms helps you track lead sources, measure campaign ROI, and optimize sales strategies by combining customer data from Pipedrive with web traffic analytics from Google Analytics.
Yes, with solutions like Improvado, data synchronization is automated and scheduled, eliminating manual exports and imports, ensuring your analytics dashboard always has the latest sales and marketing data.
Absolutely, Improvado allows you to select specific metrics and dimensions from Pipedrive to sync with Google Analytics, tailoring the integration to your business’s unique reporting needs.
While some familiarity with both platforms helps, Improvado offers a user-friendly interface and support that simplifies setup, making it accessible even if you’re not deeply
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