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Harness unified data to boost your BigCommerce sales with targeted Google Ads campaigns.
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Integrate BigCommerce and Google Ads into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
BigCommerce is a cloud-based e-commerce platform designed to help businesses create, manage, and scale online stores with robust features like multi-channel selling, customizable APIs, and advanced SEO tools. It supports integrations with payment gateways such as PayPal and Stripe, and provides detailed analytics dashboards to track sales and customer behavior. In an industry where 89% of marketers say inconsistent data causes misalignment, BigCommerce’s centralized data management helps ensure accuracy across marketing and sales teams.
The platform’s flexibility extends to inventory management and real-time shipping quotes, streamlining operations for retailers with complex supply chains. When paired with Improvado, a marketing data aggregation tool, businesses benefit from reduced reporting time by 75%, enabling faster decision-making. This integration enhances BigCommerce’s native reporting capabilities by consolidating diverse marketing data into a unified dashboard for technical teams.
Google Ads is an online advertising platform that allows businesses to create and manage pay-per-click campaigns across search, display, and video networks. By targeting specific keywords and audiences, companies can drive qualified traffic, increase brand visibility, and measure performance in real time.
Combining Google Ads with Improvado streamlines data aggregation by connecting 500+ sources, enabling marketers to analyze campaign results alongside other channels effortlessly. This integration helps businesses make informed decisions, optimize budget allocation, and improve overall advertising ROI.
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The BigCommerce + Google Ads dashboard offers a centralized view of your campaign and sales data, simplifying daily management. With real-time performance tracking, you can monitor ad spend and conversion rates directly alongside store metrics. This integration reduces procurement complexity by 85%, streamlining your marketing operations. Users also benefit from automated reporting tools that save time and improve decision-making.
You connect your BigCommerce store to Google Ads via API or third-party tools like Improvado, which simplifies syncing product feeds and campaign data automatically.
Integrating these platforms improves ad targeting, automates product updates, and provides detailed performance insights, helping you optimize ad spend efficiently.
With Improvado, data syncs in near real-time or on a customizable schedule, ensuring your ads always reflect current inventory and sales metrics.
Yes, Improvado allows you to consolidate data from both platforms into custom dashboards, enabling automated, comprehensive campaign reporting.
You need access to BigCommerce APIs and Google Ads accounts, along with a data integration tool like Improvado to handle authentication, data mapping, and error monitoring.
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