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Boost campaign performance with unified data from Branch and Google Ads integration for smarter insights.
Merge Branch and Google Ads data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Branch is a comprehensive mobile linking and attribution platform designed to provide precise tracking across multiple channels. It supports deep linking, allowing users to be directed to specific in-app content, improving engagement and retention. With features such as deferred deep linking and cross-platform attribution, Branch helps marketers address the challenge that 64% of them face: lacking tools to measure true ROI accurately.
By integrating Branch with Improvado, companies enhance their data workflows, increasing analytical productivity by 2-3×. This combination enables detailed data aggregation and visualization, facilitating clearer insights into campaign performance. As a result, teams can make informed decisions based on reliable multi-touch attribution data without manual reporting bottlenecks.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns, targeting specific audiences across search, display, and video networks. It helps companies increase visibility, drive website traffic, and generate leads by placing ads where potential customers are actively searching.
By integrating with Improvado, businesses can streamline their reporting processes, reducing weekly reconciliation from 8 hours to 30 minutes. This connection consolidates data for clearer insights, allowing teams to focus on optimizing campaign performance rather than manual data handling.
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Branch + Google Ads integration offers a comprehensive dashboard that centralizes campaign data for clearer insights. Users can track ad performance and user engagement all in one place, simplifying analysis and decision-making. The platform also supports detailed attribution reports, helping identify top-performing channels more accurately.
To integrate Branch with Google Ads, you need to link your Branch account to Google Ads via the Branch dashboard by enabling the Google Ads integration and authorizing access, allowing Branch to attribute ad clicks and conversions accurately.
Using Branch with Google Ads improves campaign measurement by providing precise attribution data, enabling better ad targeting and optimization, which ultimately enhances ROI for paid marketing efforts.
Branch syncs conversion events and attribution data with Google Ads regularly through API connections, ensuring that performance metrics reflect real-time user actions and campaign effectiveness.
Yes, Improvado can consolidate data from Branch and Google Ads into a centralized dashboard, simplifying reporting and analysis by automating data extraction and synchronization across platforms.
You’ll need admin access to both Branch and Google Ads accounts, plus proper API permissions enabled to authorize data sharing and attribution tracking between the platforms.
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