Integrate Branch and Google Ads data into a single marketing dashboard

With Improvado you can merge marketing data from Branch and Google Ads on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Branch and Google Ads to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Branch

Branch is a marketing analytics solution that allows you to connect points of touch from every marketing channel with conversions on any platform. Branch solves discrepancy issues caused by legacy attribution tools. Improvado extracts all data from Branch via an API connector and stores all normalized data in a warehouse. Later on, it can be analyzed with a visualization tool of your choice to get valuable insights.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

FAQ

Streamlining data from Branch

Branch is a marketing analytics solution that allows you to connect points of touch from every marketing channel with conversions on any platform. Branch solves discrepancy issues caused by legacy attribution tools. Improvado extracts all data from Branch via an API connector and stores all normalized data in a warehouse. Later on, it can be analyzed with a visualization tool of your choice to get valuable insights.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Streamlining data from Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. With this Google Ads integration, you'll be able to collect your ad performance and detailed statistics—including impressions, clicks, cost, and conversions—and organize them into a single platform or other marketing tools. Our Google Ads connector enables you to monitor and manage complex Google Ads campaigns with ease.

Google Ads integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Branch and Google Ads data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Google Ads and Branch to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Branch and Google Ads?

Joining Branch and Google Ads allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Branch and Google Ads. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Google Ads and Branch data in a single tool

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