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Maximize Campaign Performance with Unified Data from Branch and Google Ads Integration
Integrate Branch and Google Ads into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Branch is a comprehensive mobile linking and attribution platform designed to provide precise tracking across devices and channels. It offers features such as deep linking, which enables users to navigate directly to specific app content, and attribution analytics that help marketers understand user acquisition sources with granular detail. Given that analytics teams spend 60-80% of their time on data preparation, Branch’s structured data outputs significantly reduce manual cleaning efforts.
Branch integrates with various marketing and analytics tools, including Improvado, which consolidates data streams into unified dashboards. This integration increases analytical productivity by 2-3× by automating data aggregation and normalization, allowing analytics teams to focus more on insights and strategy rather than data wrangling. Its robust API and real-time event tracking also support scalable data workflows in dynamic marketing environments.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. By targeting specific keywords and audiences, companies can increase website traffic and drive measurable sales growth effectively.
Integrating Google Ads with Improvado enhances data handling by managing unlimited data volumes with sub-second loading times, allowing marketers to analyze performance swiftly and make informed decisions. This combination streamlines reporting and optimizes advertising strategies for better ROI.
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Branch + Google Ads dashboard provides a detailed view of your marketing campaigns, helping you track user engagement and ad performance in one place. It offers clear insights into conversion paths and attribution, simplifying complex data analysis. This integration supports 40-65% lower marketing analytics costs by reducing the need for multiple tools.
To integrate Branch with Google Ads, connect your Google Ads account within the Branch dashboard and configure your tracking links to include Google Ads parameters for accurate attribution.
Using Branch with Google Ads improves ad attribution accuracy, enables better user journey tracking, and helps optimize campaigns by linking clicks to app installs and in-app events.
Branch automatically syncs conversion and event data back to Google Ads, ensuring your campaign reports reflect real user actions, while tools like Improvado can further streamline data aggregation across platforms.
Yes, Improvado helps consolidate data from Branch and Google Ads into unified dashboards, simplifying analysis and enabling smarter marketing decisions with comprehensive insights.
You need admin access to both Branch and Google Ads accounts, and your app must have Branch SDK implemented to enable accurate event tracking and data flow.
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