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Connecting Branch and Pinterest for unified data that boosts campaign insights and user engagement.
Bridge Branch and Pinterest data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Branch is a comprehensive mobile linking and attribution platform designed to improve user acquisition and engagement through precise tracking and deep linking technology. It supports features like deferred deep linking, cross-platform measurement, and real-time attribution, enabling marketers to attribute installs and in-app events accurately across multiple channels. In an industry where teams spend 20-40% of their time on reporting, Branch’s detailed analytics dashboards provide granular insights that streamline data analysis.
By integrating with tools like Improvado, Branch enhances data consolidation and automation, significantly reducing manual reporting efforts. This integration aggregates data from diverse sources, normalizes it, and delivers unified reports, cutting reporting time by 75%. Such efficiency gains allow marketing teams to focus on strategy rather than data wrangling, improving decision-making speed and accuracy.
Pinterest is a visual discovery platform where users explore and curate ideas through images and videos across various interests, from home decor to recipe inspiration. It serves as a digital scrapbook, allowing brands to showcase products in authentic, engaging ways that resonate with target audiences. By analyzing user interactions, businesses gain insights into trending topics and consumer preferences, shaping more effective marketing strategies.
Integrating Pinterest data into marketing workflows enhances campaign targeting and content optimization. Improvado’s solution streamlines data management, reducing weekly reconciliation from 8 hours to just 30 minutes, enabling teams to focus on strategic growth rather than manual reporting.
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The Branch + Pinterest dashboard offers a clear overview of campaign performance and user engagement metrics in one place. It cuts audit prep time by 60%, allowing teams to focus on optimizations rather than data gathering. With real-time tracking, it highlights referral sources and conversion paths, making it easier to attribute results accurately.
To set up the integration, connect your Branch account with Pinterest through Branch’s dashboard by linking your Pinterest Ads account and configuring deep linking parameters. Improvado can assist by streamlining data aggregation during the setup.
Integration enables accurate attribution of Pinterest ad campaigns via Branch’s deep linking, improving user journey tracking and ROI analysis. Improvado enhances this by consolidating data for comprehensive marketing insights.
Branch continuously syncs user engagement and conversion data from Pinterest campaigns in real time, ensuring up-to-date attribution metrics. Improvado supports this process by aggregating and normalizing data across platforms for easier analysis.
Yes, Branch allows customization of attribution windows to better match your campaign goals on Pinterest. Using Improvado, you can pull these customized metrics into your reporting dashboards effortlessly.
Absolutely, Improvado aggregates data from both Branch and Pinterest, providing enriched reporting capabilities that help marketers analyze performance and optimize campaigns efficiently
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