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Streamline your marketing with unified data from Branch and Mailchimp for targeted campaigns and insights
Unite Branch and Mailchimp analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Branch is a comprehensive mobile linking and attribution platform designed to deliver precise user journey tracking across multiple devices and channels. It offers features such as deep linking, deferred deep linking, and attribution analytics, enabling marketing teams to attribute conversions accurately and optimize campaigns. Given that analytics teams spend 60-80% of their time on data preparation, Branch’s unified data pipeline significantly reduces manual data stitching by consolidating click and install data in real time.
Branch’s integration with Improvado further enhances data management by automating data aggregation from diverse marketing sources, eliminating 90% of marketing-related IT tickets. This connection streamlines workflows by feeding clean, normalized Branch attribution data directly into business intelligence tools, allowing analytics teams to focus on insights rather than data wrangling. The combined setup supports rigorous performance analysis with granular event-level data, improving decision accuracy in complex multi-channel campaigns.
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and analytics. It simplifies communication by integrating tools that streamline marketing efforts and enhance customer engagement.
By using Mailchimp, businesses can improve targeting accuracy and track campaign performance with detailed reports. When combined with Improvado integration, it eliminates 99% of discrepancies, ensuring data consistency across channels for better decision-making.
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The Branch + Mailchimp dashboard offers a centralized view to manage your marketing and procurement activities efficiently. It reduces procurement complexity by 85%, streamlining your workflows. With real-time campaign metrics, you can track email performance and user engagement within a single interface. The dashboard also provides detailed vendor analytics, helping you optimize spending and supplier relations. Additionally, automated alerts keep your team informed on procurement status and campaign milestones.
To set up Branch with Mailchimp, connect your Branch account to Mailchimp via API keys, then configure event tracking and audience syncing. Improvado can simplify this process by automating data collection and mapping.
Integrating Branch with Mailchimp enables precise attribution of marketing campaigns and improved audience targeting, helping marketers optimize email strategies based on app user behavior. Improvado enhances this by providing unified reporting across platforms.
Data sync occurs through event triggers in Branch that update Mailchimp audiences in real time or via scheduled batch imports. Improvado offers customizable sync frequencies and data normalization to ensure accuracy.
Yes, combining Branch’s deep linking data with Mailchimp’s email metrics allows comprehensive campaign analysis. Improvado facilitates this by aggregating data into detailed dashboards for actionable insights.
Basic technical knowledge helps, but tools like Improvado reduce complexity by automating maintenance tasks, making ongoing management accessible to marketing teams without deep
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