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Connect your Google Analytics and Mailchimp for unified data that drives smarter marketing decisions.
Integrate Google Analytics and Mailchimp into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a comprehensive web analytics platform designed to track and analyze user interactions across websites and mobile apps. It provides detailed metrics such as session duration, bounce rate, and conversion tracking, enabling businesses to understand traffic sources and user behavior. Given that analytics teams typically spend 60-80% of their time on data preparation, Google Analytics offers customizable dashboards and automated reporting to streamline data management and reduce manual tasks.
The platform supports integration with various marketing tools and databases, facilitating advanced segmentation and funnel analysis. When combined with Improvado, businesses can accelerate their data aggregation process, achieving 5× faster time-to-insight by automating data extraction and transformation. This integration allows analytics teams to focus more on strategic analysis rather than data wrangling, improving overall efficiency and decision-making speed.
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and customer journeys. It streamlines communication efforts, enabling teams to target the right customers with personalized content and improve engagement rates effectively.
By integrating with Improvado, Mailchimp handles unlimited data volumes with sub-second loading times, ensuring marketers access real-time insights without delays. This combination supports data-driven decisions, enhancing campaign performance across multiple channels.
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This integrated dashboard combines Google Analytics and Mailchimp data to provide a clear overview of your marketing performance in one place. It reduces procurement complexity by 85%, streamlining data access and saving time.
You can link Google Analytics to Mailchimp by enabling Google Analytics tracking in your Mailchimp campaign settings. For advanced integration and automated data synchronization, Improvado offers tools that simplify the connection process and ensure accurate reporting.
Integrating these platforms allows marketers to track email campaign performance alongside website user behavior, providing deeper insights into customer journeys. Improvado enhances this by consolidating data for comprehensive analysis.
While Mailchimp can pass campaign parameters to Google Analytics, automatic syncing of detailed metrics requires third-party solutions. Improvado enables automated syncing of Mailchimp and Google Analytics data into one platform for easier reporting.
Basic integration can be done without deep technical skills by configuring tracking codes and campaign settings. For more complex data aggregation and custom reporting, Improvado provides a user-friendly interface that reduces technical barriers.
Improvado collects and unifies data from both Google Analytics and Mailchimp, automating reporting and enabling marketers to
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