Integrate Google Analytics and Mailchimp data into a single marketing dashboard

With Improvado you can merge marketing data from Google Analytics and Mailchimp on a single dashboard. Our advanced cross-channel normalization system allows you to turn raw data into actionable insights.

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Centralize

Connect Google Analytics and Mailchimp to Improvado in several clicks.

Combine

Improvado normalizes raw data and channels it in your visualization platform

Analyse

Get fresh and highly granular insights on your marketing efforts from custom dashboards

Use cases

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Streamlining data from Mailchimp

Mailchimp is a leading email marketing platform that has helped over 8 million businesses design, send, and track email campaigns to connect with their customers.However, Mailchimp doesn't provide you with the tools you need to effectively monitor the performance of your email marketing campaign. And if you want to integrate Mailchimp with other popular marketing tools, you'll need to do a lot of custom coding to connect the two.‍Our Mailchimp connector makes it easy to integrate Mailchimp with other popular marketing platforms. You can effortlessly monitor your email marketing campaign and measure its performance using the available reports.

FAQ

Streamlining data from Google Analytics

Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.

Merging Google Analytics data with other connectors

Streamlining data from Mailchimp

Mailchimp is a leading email marketing platform that has helped over 8 million businesses design, send, and track email campaigns to connect with their customers.However, Mailchimp doesn't provide you with the tools you need to effectively monitor the performance of your email marketing campaign. And if you want to integrate Mailchimp with other popular marketing tools, you'll need to do a lot of custom coding to connect the two.‍Our Mailchimp connector makes it easy to integrate Mailchimp with other popular marketing platforms. You can effortlessly monitor your email marketing campaign and measure its performance using the available reports.

Mailchimp integration with other services

Streamlining data from Mailchimp

Mailchimp is a leading email marketing platform that has helped over 8 million businesses design, send, and track email campaigns to connect with their customers.However, Mailchimp doesn't provide you with the tools you need to effectively monitor the performance of your email marketing campaign. And if you want to integrate Mailchimp with other popular marketing tools, you'll need to do a lot of custom coding to connect the two.‍Our Mailchimp connector makes it easy to integrate Mailchimp with other popular marketing platforms. You can effortlessly monitor your email marketing campaign and measure its performance using the available reports.

Mailchimp integration with other services

How dashboards improve the analysis process

Advanced data visualization tools offer detailed dashboards that connect Google Analytics and Mailchimp data in a one-piece representation of your marketing performance. With custom dashboards you can:

  • Compare data about your leads from Mailchimp and Google Analytics to get a deep understanding of the customer journey
  • Get rid of data discrepancies between two sources with our Marketing Common Data Model (MCDM) algorithms
  • Get extensive information about your users to precisely identify your target audience

Frequently asked questions

Why Integrate Google Analytics and Mailchimp?

Joining Google Analytics and Mailchimp allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.

What is Improvado?

Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Analytics and Mailchimp. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.

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Analyze Mailchimp and Google Analytics data in a single tool