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Combine Google Analytics and Mailchimp for unified data that drives smarter marketing decisions.
Link Google Analytics and Mailchimp data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a web analytics platform that enables businesses to track and analyze user interactions across websites and apps with detailed metrics such as session duration, traffic sources, and conversion rates. It supports features like custom dimensions, event tracking, and goal funnels, providing granular insights into customer behavior. In an industry where enterprises average 120+ martech tools, Universal Analytics serves as a centralized data source to measure marketing performance across multiple channels.
Integration with platforms like Improvado enhances data aggregation by automating the collection and normalization of analytics reports from Google Analytics, reducing reporting time by 75%. This allows data teams to focus more on strategic analysis rather than manual data preparation, enabling faster decision-making and more efficient marketing operations. Such integrations are crucial for handling the complexity inherent in large-scale enterprise marketing stacks.
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Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns and customer interactions. It offers tools for audience segmentation, personalized messaging, and performance tracking, enabling companies to engage customers more effectively and drive growth.
With its user-friendly interface, Mailchimp streamlines marketing efforts, saving time and improving ROI. Additionally, the Improvado integration connects 500+ sources, allowing businesses to consolidate data and gain comprehensive insights for smarter decision-making.
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This dashboard combines Google Analytics with Mailchimp data, providing a unified view of website and email campaign performance. Users can track visitor behavior alongside email engagement metrics in one place, enabling more informed marketing decisions.
To integrate Google Analytics with Mailchimp, you typically add tracking parameters to your Mailchimp campaign URLs or use third-party tools like Improvado, which simplifies data syncing between both platforms without manual tagging.
Connecting these tools helps you track email campaign performance in Google Analytics, providing insights on user behavior, conversions, and ROI, which enhances marketing decisions and audience targeting.
While native syncing is limited, platforms like Improvado enable automatic data integration, ensuring your Mailchimp metrics and Google Analytics data align in real-time for comprehensive reporting.
You need proper access to both Google Analytics and Mailchimp accounts, and to implement UTM parameters or use a connector like Improvado to facilitate smooth data flow between platforms.
Improvado automates data extraction and transformation, allowing marketers to unify email and web analytics data effortlessly, which reduces manual work and improves data accuracy for better marketing insights.
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