Connect Google Analytics and Adobe Analytics to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is by far the most popular web analytics platform that analyzes traffic and behavior patterns to help you make informed marketing decisions.We created the Google Analytics connector to help you automate the gathering of essential data for retargeting and prospecting ads and content. The Google Analytics connector allows you to easily connect to your Google Analytics account and track data from your marketing activities in almost real-time. Collect customer and lead data from anywhere and automatically send that data to other platforms to optimize and build on the data.
Adobe Analytics is an all-in-one platform for marketing data analysis. Adobe’s solution gives you a 360-degree view of your web marketing performance, customer behavior, leads attribution, and more. We’ve created an API connector that integrates Adobe Analytics with Improvado, extracts all insights, and uploads them directly to your data warehouse. With all data available in just a few clicks, you can analyze it more effectively and combine insights from various data sources. This approach gives you a new perspective on your digital marketing processes.
Advanced data visualization tools offer detailed dashboards that connect Google Analytics and Adobe Analytics data in a one-piece representation of your marketing performance. With custom dashboards you can:
Joining Google Analytics and Adobe Analytics allows for new capabilities of your marketing analysis. With these data merged in your visualization tool, you can uncover new insights and better understand what drives your new clients towards your product.
Improvado is a full-cycle ETL solution that provides businesses with more insights into their marketing efforts and ensures marketing data granularity. We are experts in integrating Google Analytics and Adobe Analytics. Improvado streamlines your marketing data from any ad channel right into your warehouse or directly into a data visualization tool. Marketing has never been so optimized before.