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Unlock unified data insights by integrating Google Analytics with Adobe Analytics effectively.
Bridge Google Analytics and Adobe Analytics data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a web analytics platform that enables businesses to track and analyze user interactions across websites and apps. It offers features like event tracking, custom dimensions, and multi-channel funnels to provide granular insights into customer behavior. Despite its capabilities, 64% of marketers lack tools to measure true ROI effectively, highlighting gaps in data integration and cross-platform attribution.
Google Analytics supports integration with third-party tools such as Improvado, which aggregates data from multiple sources into unified dashboards. This integration reduces reporting time by 75%, allowing marketers to focus on actionable insights rather than manual data consolidation. By combining detailed session and conversion metrics with streamlined reporting, businesses can better optimize their marketing strategies.
Adobe Analytics offers detailed insights into website and app performance, helping businesses understand user behavior across digital channels. It tracks metrics like page views, conversion rates, and customer journeys, enabling data-driven decision-making.
By integrating real-time data and customizable dashboards, companies can optimize marketing strategies and improve customer engagement. Adobe Analytics connects 500+ sources through Improvado, simplifying data management and enhancing overall intelligence.
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This dashboard integrates Google Analytics and Adobe Analytics data to provide a unified view of web performance. It reduces procurement complexity by 85% by consolidating data sources into one platform. Users can track real-time visitor metrics, compare cross-channel campaign effectiveness, and customize reports with drag-and-drop widgets. The interface supports detailed segmentation and filters, enabling precise analysis tailored to business needs.
The integration involves syncing data from both Google Analytics and Adobe Analytics into a unified platform, allowing consolidated reporting and analysis. Tools like Improvado facilitate this by automating data extraction and normalization for consistent insights.
Combining data from both platforms offers a comprehensive view of customer behavior and marketing performance, helping businesses make informed decisions. This integration reduces data silos and improves the accuracy of cross-channel attribution.
Setup typically requires connecting API access to both Google Analytics and Adobe Analytics, configuring data mapping, and scheduling data syncs. Improvado simplifies this process by providing pre-built connectors and customizable dashboards.
Data synchronization frequency depends on business needs but can range from hourly to daily updates. Improvado allows flexible scheduling to ensure data freshness aligns with reporting timelines.
Yes, Improvado normalizes different data formats and metrics from both platforms, creating a consistent dataset
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