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Harness unified data to boost campaign insights and drive smarter marketing decisions with Mailchimp and Adobe Analytics.
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Unite Mailchimp and Adobe Analytics analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Mailchimp is an all-in-one marketing platform designed to help businesses manage and automate their email campaigns, audience segmentation, and customer journeys. It offers advanced features such as customizable templates, A/B testing, and detailed reporting dashboards that track open rates, click-throughs, and conversion metrics. For example, users can create targeted campaigns based on behavioral data, optimizing outreach efforts without manual data sorting.
In today’s data-driven environment, analytics teams spend 60-80% of their time on data preparation, which can delay actionable insights. Mailchimp’s integration with Improvado streamlines this process by aggregating and normalizing marketing data across channels, increasing analytical productivity by 2-3×. This allows teams to focus more on interpreting results and refining strategies rather than on repetitive data management tasks.
Adobe Analytics is a comprehensive web and mobile analytics platform that captures detailed user interactions across digital channels. It enables businesses to analyze customer behaviors, track campaign performance, and identify trends with real-time data insights.
By leveraging Adobe Analytics, companies can optimize marketing strategies, improve user engagement, and make data-driven decisions that enhance ROI. Integrating Improvado with Adobe Analytics reduces weekly reconciliation from 8 hours to just 30 minutes, streamlining data workflows.
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This dashboard integrates Mailchimp and Adobe Analytics to provide a comprehensive view of your marketing campaigns. It consolidates email performance and web traffic data in one place for easier analysis.
The integration connects Mailchimp’s email marketing data with Adobe Analytics to track campaign performance and user behavior in one dashboard. Improvado facilitates this by automating data collection and normalization, reducing manual work.
This integration enables marketers to combine email engagement metrics with web analytics, providing a comprehensive view of customer journeys and improving campaign targeting and ROI measurement.
Setup generally involves connecting both platforms via APIs or using a data integration tool like Improvado, which simplifies syncing data sources and ensures accurate, timely reporting.
Data sync frequency depends on the integration method, but with Improvado, data can be refreshed daily or in near real-time to keep analytics up to date.
Yes, combining Mailchimp’s campaign data with Adobe Analytics insights allows marketers to identify trends and optimize messaging, ultimately enhancing customer engagement and conversion rates.
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