.png){kind=logo}
Unify Data Effortlessly to Gain Deeper Customer Insights and Drive Smarter Marketing Decisions
Sync Google Analytics and Adobe Marketo Engage with Improvado through our simple setup.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a comprehensive web analytics platform that enables businesses to track and analyze user interactions across websites and mobile apps. It offers detailed real-time reporting, audience segmentation, and conversion tracking, allowing marketers to measure campaign effectiveness and user behavior precisely. For instance, its funnel visualization helps identify drop-off points in the customer journey, enabling data-driven optimizations.
In an industry where 89% of marketers say inconsistent data causes misalignment between teams, Google Analytics provides reliable metrics critical for unified decision-making. When integrated with Improvado, this platform eliminates 90% of marketing-related IT tickets by automating data aggregation and normalization, reducing manual errors and streamlining reporting processes across multiple channels. This technical synergy enhances operational efficiency for data-driven marketing strategies.
.png)
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It streamlines campaign management, enabling teams to deliver personalized content that drives higher conversion rates and improves ROI.
With robust analytics and lead management tools, Marketo supports data-driven decision-making to enhance marketing performance. Integrated with Improvado, it handles unlimited data volumes with sub-second loading times, ensuring efficient and responsive data insights for growing enterprises.
.png)
This dashboard integrates Google Analytics with Adobe Marketo Engage to provide a comprehensive view of user behavior and campaign performance. It reduces procurement complexity by 85%, consolidating data streams into a single interface. Users can monitor real-time web traffic alongside lead scoring metrics, track conversion funnels with granular detail, and generate customized reports that combine marketing automation insights with website analytics for informed decision-making.
Integration typically involves syncing user and campaign data between Google Analytics and Adobe Marketo Engage via APIs or connectors. Tools like Improvado simplify this by automating data extraction and transformation for smoother setup.
Combining Google Analytics’ web behavior insights with Marketo’s engagement data offers a fuller customer view, improving campaign targeting and ROI measurement. Improvado helps unify this data for comprehensive reporting.
Data sync is achieved by mapping relevant metrics and dimensions from both platforms, often through ETL processes. Improvado automates these workflows, ensuring timely and accurate data updates.
Yes, once data is integrated, you can create tailored dashboards and reports combining analytics and marketing engagement metrics. Improvado provides flexible data models to support customized business insights.
While some technical knowledge helps, platforms like Improvado reduce complexity by offering pre-built connectors and user-friendly interfaces, making integration accessible without deep coding skills.
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
%20(1).png){kind=logo}