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Unify Your Data for Deeper Customer Insights and More Effective Campaigns with LiveRamp and Adobe Marketo Engage
Bridge LiveRamp and Adobe Marketo Engage data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
LiveRamp is a data connectivity platform that enables businesses to securely onboard, link, and activate customer data across multiple channels. It offers features such as identity resolution, data onboarding from offline and online sources, and real-time audience segmentation. Given that analytics teams spend 60-80% of their time on data preparation, LiveRamp's automated data integration and normalization tools streamline workflows and improve data accuracy for marketing and analytics applications.
With its robust APIs and broad partner ecosystem, LiveRamp supports seamless data transfers between CRM systems, ad tech platforms, and analytics tools. Integrating LiveRamp with Improvado further reduces routine data tasks by 60%, allowing teams to focus on insights rather than manual data manipulation. This integration enhances data visibility and operational efficiency across complex marketing stacks.
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It streamlines lead management and campaign execution, enabling teams to deliver personalized experiences that drive revenue growth.
With advanced analytics and scalable workflows, Marketo supports data-driven decision making and improves marketing ROI. Its integration with Improvado handles unlimited data volumes with sub-second loading times, ensuring smooth, real-time access to critical insights.
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The LiveRamp and Adobe Marketo Engage dashboard offers a clear view of your data integrations and campaign performance. Designed to simplify workflows, it reduces procurement complexity by 85%. Users can monitor real-time audience activation, track cross-channel engagement metrics, and manage data permissions within a single interface.
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