LiveRamp
Marketo
Data Sources

Supercharge Your Campaigns with LiveRamp and Adobe Marketo Engage Integration

Unify Your Data for Deeper Customer Insights and More Effective Campaigns with LiveRamp and Adobe Marketo Engage

How it works

Bridge LiveRamp and Adobe Marketo Engage data to Improvado in just a few steps.

1

Extract

Connect 1000+ marketing, sales, and finance sources via pre-built connectors. No code, no API maintenance.

2

Transform

Improvado normalizes raw data into analysis-ready datasets with the granularity your analysts expect.

3

Load

Pipe clean data into your warehouse and BI tool of choice — or use Improvado's built-in dashboards.

Centralizing LiveRamp data

LiveRamp is a data connectivity platform that enables businesses to securely onboard, link, and activate customer data across multiple channels. It offers features such as identity resolution, data onboarding from offline and online sources, and real-time audience segmentation. Given that analytics teams spend 60-80% of their time on data preparation, LiveRamp's automated data integration and normalization tools streamline workflows and improve data accuracy for marketing and analytics applications.

With its robust APIs and broad partner ecosystem, LiveRamp supports seamless data transfers between CRM systems, ad tech platforms, and analytics tools. Integrating LiveRamp with Improvado further reduces routine data tasks by 60%, allowing teams to focus on insights rather than manual data manipulation. This integration enhances data visibility and operational efficiency across complex marketing stacks.

Centralizing Adobe Marketo Engage data

Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It streamlines lead management and campaign execution, enabling teams to deliver personalized experiences that drive revenue growth.

With advanced analytics and scalable workflows, Marketo supports data-driven decision making and improves marketing ROI. Its integration with Improvado handles unlimited data volumes with sub-second loading times, ensuring smooth, real-time access to critical insights.

Dashboards

How dashboards improve the analysis process

The LiveRamp and Adobe Marketo Engage dashboard offers a clear view of your data integrations and campaign performance. Designed to simplify workflows, it reduces procurement complexity by 85%. Users can monitor real-time audience activation, track cross-channel engagement metrics, and manage data permissions within a single interface.

  • Real-time visualization of audience segments and campaign status
  • Comprehensive cross-channel engagement tracking for informed decisions
  • Centralized control over data usage and privacy settings
Cross-platform

Popular LiveRamp Integrations

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