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Unify your LinkedIn Ads and Adobe Marketo Engage data to boost targeting accuracy and campaign results.
Merge Linkedin Ads and Adobe Marketo Engage data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
LinkedIn Ads is a digital advertising platform tailored for businesses targeting a professional audience, offering precise demographic filters such as job title, industry, and company size. Its campaign manager supports various ad formats, including Sponsored Content, Message Ads, and Dynamic Ads, enabling tailored messaging to decision-makers. Notably, 89% of marketers report that inconsistent data causes misalignment in cross-channel campaigns, a challenge LinkedIn Ads addresses through its integrated reporting tools that consolidate audience insights.
Moreover, LinkedIn Ads' compatibility with Improvado enhances data aggregation by automatically syncing campaign metrics, which reduces manual reporting time by 75%. This integration streamlines performance analysis by unifying LinkedIn data with other marketing sources, providing comprehensive dashboards that facilitate quicker, data-driven decisions. Such technical synergy is essential for marketers aiming to optimize ROI in complex B2B environments.
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer engagement across multiple channels. It streamlines lead nurturing and campaign management, enabling teams to deliver personalized experiences that drive higher conversion rates and revenue growth.
By integrating with Improvado, Marketo users can unify their marketing data effortlessly, eliminating 99% of discrepancies. This connection ensures accurate reporting and better decision-making, enhancing overall marketing performance and ROI.
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Integrate LinkedIn Ads with Adobe Marketo Engage in a single dashboard to monitor campaign performance and lead engagement efficiently. This unified view simplifies data analysis and supports informed decision-making across channels.
This integration enables seamless data flow between LinkedIn Ads campaigns and Marketo Engage, allowing marketers to track leads and automate follow-ups. Improvado facilitates this by extracting ad performance metrics and syncing them directly into Marketo for enhanced campaign management.
Integrating these platforms improves lead tracking accuracy and campaign ROI analysis. It allows businesses to automate lead nurturing based on LinkedIn ad engagement, with Improvado simplifying data aggregation for better decision-making.
Setup involves connecting LinkedIn Ads and Marketo APIs, configuring lead syncing rules, and mapping fields. Using Improvado can expedite this process by providing pre-built connectors and automated data normalization.
Data sync frequency depends on the setup but typically occurs hourly or daily. Improvado allows customizable sync intervals to ensure timely updates aligned with your campaign needs.
Yes, by combining LinkedIn’s audience data with Marketo
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