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Boost campaign performance with unified data from LinkedIn Ads and Google Analytics integration.
Bridge Linkedin Ads and Google Analytics data to Improvado in just a few steps.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
LinkedIn Ads is a digital advertising platform tailored for businesses targeting a professional audience across industries. It offers precise audience segmentation options including job title, company size, industry, and skills, enabling campaigns to engage decision-makers effectively. With formats such as Sponsored Content, InMail, and Dynamic Ads, marketers can deliver personalized messages directly to LinkedIn’s 900 million members, optimizing for lead generation and brand awareness.
In an environment where enterprises average 120+ martech tools, integrating LinkedIn Ads data can be complex. Improvado’s integration simplifies this by aggregating campaign metrics and CRM data into centralized dashboards, reducing reporting time by 75%. This improved data consolidation supports faster, more informed decision-making across multi-channel marketing efforts.
Google Analytics is a web analytics platform that helps businesses track user behavior across websites and apps, providing insights into visitor demographics, traffic sources, and engagement patterns. These insights enable companies to optimize marketing campaigns and improve user experience based on real-time data.
By integrating Google Analytics with Improvado, businesses can consolidate data from over 500 sources into one dashboard, streamlining reporting and enhancing decision-making. This connection simplifies data management, allowing teams to focus on strategy rather than manual data collection.
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This dashboard integrates LinkedIn Ads with Google Analytics to provide a unified view of campaign performance. It reduces procurement complexity by 85%, streamlining data access and analysis. Users can track ad spend alongside website traffic, gaining clear insights into ROI. Customizable reports enable focused evaluation of audience engagement. Automated data syncing ensures timely updates without manual effort.
To integrate LinkedIn Ads with Google Analytics, you need to enable auto-tagging on LinkedIn and ensure your UTM parameters are properly set. Tools like Improvado simplify this by automatically syncing your LinkedIn campaign data into Google Analytics for easier reporting.
Integrating LinkedIn Ads with Google Analytics provides a clearer view of user behavior post-click, allowing better attribution of conversions and ROI. Improvado enhances this by consolidating data, helping marketers identify which ads drive real engagement.
While Google Analytics tracks data moving forward, solutions like Improvado allow you to import and sync historical LinkedIn Ads data for comprehensive trend analysis across platforms.
Common issues include inconsistent UTM tagging and delayed data syncs. Improvado addresses these by automating data collection and standardizing parameters to ensure accurate and timely reporting.
Improvado streamlines data aggregation from LinkedIn Ads into Google Analytics, reducing
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