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Experience unified data to boost LinkedIn Ads performance and streamline campaigns with Adobe Marketo Engage.
Unite Linkedin Ads and Adobe Marketo Engage analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
LinkedIn Ads is a digital advertising platform tailored to connect businesses with a professional audience across industries. It offers precise targeting options such as job title, company size, and industry, enabling enterprises to engage decision-makers effectively. With features like Sponsored Content, Text Ads, and InMail campaigns, marketers can customize their approach to fit complex B2B strategies. Given that enterprises average 120+ martech tools, integrating LinkedIn Ads data accurately into broader analytics frameworks is essential for cohesive performance measurement.
Improvado’s integration with LinkedIn Ads addresses this need by automating data aggregation and normalization from multiple sources. This capability significantly reduces manual data handling, eliminating 90% of marketing-related IT tickets typically generated by fragmented reporting demands. As a result, teams gain timely insights without the overhead of constant technical support, streamlining campaign optimization across diverse marketing stacks.
Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer journeys. It streamlines campaign management and lead nurturing, enabling teams to increase engagement and drive revenue growth effectively.
By integrating with Improvado, Marketo Engage reduces weekly reconciliation from 8 hours to 30 minutes, saving significant time on data consolidation. This integration enhances reporting accuracy, allowing businesses to focus on strategic decision-making rather than manual data tasks.
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This dashboard integrates LinkedIn Ads with Adobe Marketo Engage, offering detailed insights to streamline campaign management. It reduces procurement complexity by 85%, combining data from both platforms for clearer analysis.
The integration connects LinkedIn Ads campaigns with Adobe Marketo Engage to enable automated lead data flow and campaign tracking, often facilitated by tools like Improvado that streamline data extraction and normalization.
Setup typically involves connecting LinkedIn Ads and Marketo accounts, configuring lead syncing rules, and using platforms like Improvado to automate data collection and ensure accurate mapping between systems.
This integration improves lead management efficiency, enhances targeted marketing efforts, and provides a unified view of campaign performance, helping teams make data-driven decisions faster.
Data sync is automated and continuous, often managed by solutions like Improvado that pull lead and campaign metrics from LinkedIn Ads and push them into Marketo with minimal delay and high accuracy.
Yes, customization is possible by configuring field mappings within the integration platform, allowing businesses to tailor data flow to specific marketing and sales workflows efficiently.
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