Data Sources

Boost Sales Efficiency with LinkedIn Ads & Salesforce Integration

Unify Your Data to Drive Smarter Leads and Boost Campaign Performance with LinkedIn Ads + Salesforce Integration

How it works

Integrate Linkedin Ads and Salesforce into Improvado in minutes, not hours.

Extract

Connect 1000+ marketing, sales, and finance sources via pre-built connectors. No code, no API maintenance.

Transform

Improvado normalizes raw data into analysis-ready datasets with the granularity your analysts expect.

Load

Pipe clean data into your warehouse and BI tool of choice — or use Improvado's built-in dashboards.

Unifying Linkedin Ads insights

LinkedIn Ads is a digital advertising platform designed to help businesses reach a professional audience through highly targeted campaigns. It offers features like Sponsored Content, InMail, and Dynamic Ads, enabling precise audience segmentation by job title, industry, and company size. With advanced analytics, marketers can track engagement and conversion metrics to optimize campaign performance in real time.

In an industry where 89% of marketers say inconsistent data causes misalignment, LinkedIn Ads supports integration with tools like Improvado, which consolidates data streams and reduces reporting time by 75%. This integration ensures accurate, unified insights, helping teams align strategies efficiently and make data-driven decisions with minimal manual effort.

Unifying Salesforce insights

Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. By centralizing customer data, it enhances collaboration and delivers actionable insights that improve decision-making and boost revenue growth.

Businesses benefit from increased efficiency and better customer engagement through customizable tools and automation. Integrating Improvado with Salesforce reduces weekly reconciliation from 8 hours to 30 minutes, saving valuable time and resources while ensuring data accuracy.

Dashboards

How dashboards improve the analysis process

This dashboard integrates LinkedIn Ads with Salesforce, providing a clear view of campaign performance alongside CRM data. It cuts audit prep time by 60%, streamlining report generation and data verification. Users can track lead sources directly, correlate ad spend with sales outcomes, and identify high-performing segments with ease.

Real-time syncing of LinkedIn ad metrics with Salesforce records
Automated report templates tailored for audit compliance
Detailed segmentation to analyze campaign ROI and lead quality

FAQ

Frequently asked questions

How does LinkedIn Ads integrate with Salesforce?

LinkedIn Ads integrates with Salesforce by syncing campaign data and lead information directly into Salesforce, enabling sales teams to track ad performance and manage leads efficiently. Tools like Improvado simplify this process by automating data extraction and mapping between both platforms.

What are the benefits of linking LinkedIn Ads to Salesforce?

Connecting LinkedIn Ads with Salesforce enhances lead management by providing real-time attribution and improving campaign ROI analysis. Improvado enriches this integration by consolidating data, giving marketers clear insights into customer journeys.

What is required to set up the integration?

Setting up the integration involves authorizing LinkedIn Ads and Salesforce accounts, configuring data fields for syncing leads and campaign metrics, and optionally using Improvado to automate and customize data flows without manual coding.

How frequently does data sync between LinkedIn Ads and Salesforce?

Data synchronization frequency varies by setup but typically ranges from real-time to daily batches. Improvado offers flexible scheduling options to ensure data is updated according to your business needs.

Can I customize the data fields transferred between LinkedIn Ads and Salesforce?

Yes, customization of data fields is possible to align with specific business processes. Improvado

Cross-platform

Link Linkedin Ads & Salesforce - End 8-Hour Weekly Data Reconciliation

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