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Unify Your Customer Data for Deeper Insights and More Targeted Salesforce Campaigns with LiveRamp
Unite LiveRamp and Salesforce analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
LiveRamp is a data connectivity platform designed for businesses to securely onboard, link, and activate customer data across multiple channels. It offers features like identity resolution, which unifies fragmented customer information into a single profile, and data onboarding that converts offline data into digital IDs for targeted campaigns. In an industry where 64% of marketers lack tools to measure true ROI, LiveRamp's advanced attribution models and real-time data synchronization provide actionable insights that improve campaign accuracy.
Additionally, LiveRamp supports integrations with various marketing and analytics platforms, enhancing data flow and reducing manual processes. For example, its partnership with Improvado automates data aggregation and reporting, eliminating 90% of marketing-related IT tickets. This integration streamlines data management, enabling marketers to focus on strategy rather than technical troubleshooting.
Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. By centralizing customer data, it improves team collaboration and enhances decision-making, leading to increased revenue and customer satisfaction.
Businesses benefit from real-time analytics and automated workflows, reducing manual tasks and accelerating growth. The Improvado integration further enhances efficiency by reducing weekly reconciliation from 8 hours to 30 minutes, allowing teams to focus on strategic initiatives.
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The LiveRamp + Salesforce dashboard offers a detailed view of customer data integration and campaign performance. It reduces procurement complexity by 85%, streamlining data connections and contract management. Users can track audience engagement in real-time, enhancing decision-making. The interface provides customizable reporting tools that simplify data analysis across platforms, ensuring teams access relevant insights quickly.
The integration connects LiveRamp’s identity resolution and data onboarding with Salesforce CRM, enabling businesses to enrich customer profiles with offline and online data for personalized marketing campaigns.
Setup involves linking LiveRamp’s platform to Salesforce via API credentials, configuring data mapping, and ensuring compliance with privacy standards; tools like Improvado can simplify this process by automating data extraction and synchronization.
This integration boosts customer insights by merging LiveRamp’s identity graphs with Salesforce data, improving segmentation, targeting, and attribution for campaigns across channels.
Data sync typically occurs through scheduled API calls or batch uploads, ensuring customer records stay updated; Improvado enhances this by providing customizable pipelines that automate and monitor data flows effectively.
Yes, both platforms support GDPR and CCPA compliance, with data handling governed by consent and secure protocols; leveraging Improvado can also help maintain audit trails and data governance during integration.
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