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Gain deeper insights and boost sales performance with unified data from Google Analytics and Salesforce integration.
Merge Google Analytics and Salesforce data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Google Analytics is a web analytics platform designed to track and analyze user interactions across websites and apps. It provides detailed metrics such as real-time visitor data, user behavior flow, and conversion tracking, allowing businesses to assess campaign performance and user engagement precisely. Despite these capabilities, 64% of marketers still lack the tools necessary to measure true ROI effectively, highlighting gaps in data integration and reporting complexity.
By integrating Google Analytics with Improvado, companies can streamline data aggregation and reporting processes, increasing analytical productivity by 2-3×. This integration enables automated data collection from diverse sources, reducing manual errors and accelerating insight generation. As a result, marketers can make more informed decisions based on comprehensive and timely analytics.
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Salesforce is a cloud-based customer relationship management (CRM) platform designed to help organizations streamline sales, service, and marketing processes. It offers tools to manage customer data, automate workflows, and generate insightful reports, improving decision-making and operational efficiency.
By centralizing customer interactions, businesses can enhance client engagement and accelerate revenue growth. Its integration with Improvado, which connects 500+ sources, allows companies to unify and analyze marketing data for better campaign performance and strategic planning.
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This dashboard integrates Google Analytics with Salesforce to provide a comprehensive view of customer journeys and sales performance. It reduces procurement complexity by 85%, streamlining data access across platforms. Users can track marketing campaign effectiveness, monitor real-time sales metrics, and generate detailed reports that combine website traffic with CRM data.
The integration connects Google Analytics user data with Salesforce CRM records, enabling unified customer insights. Tools like Improvado facilitate this by automating data extraction and synchronization between platforms.
Combining web behavior from Google Analytics with Salesforce sales data improves lead qualification and campaign ROI analysis. Improvado helps streamline this by delivering consolidated reports across channels.
You need access to both Google Analytics and Salesforce accounts, along with API credentials. Improvado simplifies setup by handling data connectors and mapping without extensive coding.
Data sync frequency varies based on configuration but can range from hourly to daily updates. Improvado offers customizable scheduling to keep your dashboards current.
Yes, by linking online behavior with sales outcomes, marketers can better attribute revenue to specific campaigns. Improvado’s platform enables clear visibility into these attribution models through unified data.
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