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Unify Your Data for Clearer Insights and Improved Campaign Performance with Everflow + Google Ads Integration
Merge Everflow and Google Ads data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Everflow is a performance marketing platform designed to help advertisers, agencies, and networks manage complex campaigns with precision. It offers advanced tracking capabilities, real-time reporting, and customizable attribution models, enabling users to analyze multi-channel data efficiently. Addressing a critical industry challenge, Everflow helps reduce the 89% of marketers who report misalignment due to inconsistent data by providing a unified source of truth for campaign metrics.
With its API-driven architecture, Everflow supports seamless integrations, including with Improvado, which automates data aggregation and eliminates 90% of marketing-related IT tickets. This integration streamlines workflow by consolidating various data streams into a single dashboard, improving operational efficiency. Additionally, Everflow’s fraud detection algorithm and granular user permissions ensure data integrity and security across diverse teams and partners.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video networks. It helps companies reach targeted audiences, driving qualified traffic and measurable ROI through real-time bidding and detailed performance data.
Integrating Google Ads with Improvado streamlines reporting by consolidating data from multiple sources and eliminates 99% of discrepancies. This ensures accurate insights, saving valuable time and supporting smarter marketing decisions.
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Everflow integrates with Google Ads to provide a comprehensive dashboard that simplifies campaign management. Users gain clear visibility into ad performance and spend, helping optimize marketing efforts. This integration reduces procurement complexity by 85%, streamlining budget allocation and approval processes.
To integrate Everflow with Google Ads, connect your Google Ads account within Everflow’s platform and configure tracking parameters. Tools like Improvado can simplify this by automating data extraction and normalization between the platforms.
Combining Everflow with Google Ads allows marketers to track campaign performance accurately and optimize spend based on real-time attribution. Improvado enhances this by consolidating data from both sources for clearer insights.
Data synchronization typically occurs hourly or daily depending on your setup. Improvado can be configured to pull data more frequently to ensure near real-time reporting.
Yes, Everflow allows customization of tracking parameters and reporting fields. Improvado supports flexible data mapping to align with your specific business requirements.
Basic technical knowledge helps, but Everflow’s user-friendly interface simplifies setup. Leveraging Improvado can reduce complexity by handling data pipelines and integration workflows.
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