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Effortlessly unify your data for clearer insights and improved ad performance with AppsFlyer and Google Ads.
Integrate AppsFlyer and Google Ads into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AppsFlyer is a mobile attribution and marketing analytics platform designed to provide precise measurement of user acquisition efforts across multiple channels. It offers features like real-time attribution, fraud detection, and deep linking, enabling analytics teams to accurately track campaign performance. Given that analytics teams spend 60-80% of their time on data preparation, AppsFlyer's standardized data collection reduces manual processing and streamlines workflow.
With integrations to over 8,000 partners, AppsFlyer supports comprehensive data aggregation for granular insights. When combined with Improvado, AppsFlyer data can be unified and automated within dashboards, increasing analytical productivity by 2-3×. This integration helps teams minimize repetitive tasks and focus on strategic analysis rather than data wrangling.
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Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across Google’s search engine and partner sites. By targeting specific audiences based on keywords, location, and device, companies can drive qualified traffic and measure campaign effectiveness with detailed analytics.
For businesses, this means improved reach and higher return on ad spend through precise budget control and real-time adjustments. Integrating Google Ads with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, streamlining data aggregation and reporting for better decision-making.
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The AppsFlyer + Google Ads dashboard offers a unified view of your campaign performance, combining attribution data with ad spend insights. It cuts audit prep time by 60%, allowing quicker access to essential metrics. Users can track real-time conversions, compare channel effectiveness, and monitor ROI directly within one interface.
To integrate, link your Google Ads account within the AppsFlyer dashboard by authorizing access, enabling automatic cost data import and click attribution for accurate campaign tracking.
Combining AppsFlyer with Google Ads offers precise attribution of ad spend to user actions, helping optimize campaigns and improve ROI through detailed analytics and fraud protection.
Data sync occurs continuously, with AppsFlyer updating Google Ads with the latest attribution and cost data, ensuring near real-time reporting for campaign adjustments.
Yes, Improvado can centralize and normalize data from AppsFlyer and Google Ads, streamlining reporting and enabling deeper insights without manual data handling.
Ensure proper SDK integration in your app and correct linking of Google Ads accounts in AppsFlyer; this setup is crucial for capturing installs and in-app events accurately.
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