Maximize Your Campaigns with AppsFlyer and Google Ads Integration
Effortlessly unify your data for clearer insights and improved ad performance with AppsFlyer and Google Ads.
Integrate AppsFlyer and Google Ads into Improvado in minutes, not hours.
Extract
Connect 1000+ marketing, sales, and finance sources via pre-built connectors. No code, no API maintenance.
Transform
Improvado normalizes raw data into analysis-ready datasets with the granularity your analysts expect.
Load
Pipe clean data into your warehouse and BI tool of choice — or use Improvado's built-in dashboards.
Unifying AppsFlyer insights
AppsFlyer is a mobile attribution and marketing analytics platform designed to provide precise measurement of user acquisition efforts across multiple channels. It offers features like real-time attribution, fraud detection, and deep linking, enabling analytics teams to accurately track campaign performance. Given that analytics teams spend 60-80% of their time on data preparation, AppsFlyer's standardized data collection reduces manual processing and streamlines workflow.
With integrations to over 8,000 partners, AppsFlyer supports comprehensive data aggregation for granular insights. When combined with Improvado, AppsFlyer data can be unified and automated within dashboards, increasing analytical productivity by 2-3×. This integration helps teams minimize repetitive tasks and focus on strategic analysis rather than data wrangling.
Unifying Google Ads insights
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across Google’s search engine and partner sites. By targeting specific audiences based on keywords, location, and device, companies can drive qualified traffic and measure campaign effectiveness with detailed analytics.
For businesses, this means improved reach and higher return on ad spend through precise budget control and real-time adjustments. Integrating Google Ads with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, streamlining data aggregation and reporting for better decision-making.
How dashboards improve the analysis process
The AppsFlyer + Google Ads dashboard offers a unified view of your campaign performance, combining attribution data with ad spend insights. It cuts audit prep time by 60%, allowing quicker access to essential metrics. Users can track real-time conversions, compare channel effectiveness, and monitor ROI directly within one interface.
- Detailed conversion tracking linked to Google Ads campaigns
- Automated reporting reduces manual data gathering
- Customizable dashboards for focused metric analysis
Frequently asked questions
How do I integrate AppsFlyer with Google Ads?
To integrate, link your Google Ads account within the AppsFlyer dashboard by authorizing access, enabling automatic cost data import and click attribution for accurate campaign tracking.
What are the main benefits of using AppsFlyer with Google Ads?
Combining AppsFlyer with Google Ads offers precise attribution of ad spend to user actions, helping optimize campaigns and improve ROI through detailed analytics and fraud protection.
How often is data synced between AppsFlyer and Google Ads?
Data sync occurs continuously, with AppsFlyer updating Google Ads with the latest attribution and cost data, ensuring near real-time reporting for campaign adjustments.
Can Improvado help manage AppsFlyer and Google Ads data?
Yes, Improvado can centralize and normalize data from AppsFlyer and Google Ads, streamlining reporting and enabling deeper insights without manual data handling.
Are there specific setup requirements for accurate attribution?
Ensure proper SDK integration in your app and correct linking of Google Ads accounts in AppsFlyer; this setup is crucial for capturing installs and in-app events accurately.
Popular AppsFlyer Integrations
Other AppsFlyer Connections
Data sources
- ActiveCampaign to Google Ads
- Amazon Attribution to Google Ads
- Amplitude to Google Ads
- BigCommerce to Google Ads
- Branch to Google Ads
- Branch to Google Ads
- Buzzoola to Google Ads
- CallRail to Google Ads
- eBay to Google Ads
- Everflow Affiliate API to Google Ads
- Klaviyo to Google Ads
- Outbrain to Google Ads
- Shopify to Google Ads
Unite AppsFlyer + Google Ads - Get 5× Faster Time-to-Insight
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