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Unify Your Data to Drive Smarter Campaigns and Deliver Personalized Customer Experiences with AppsFlyer and Braze
Connect AppsFlyer and Braze to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
AppsFlyer is a mobile attribution and marketing analytics platform designed to provide granular insights into user acquisition and engagement. It supports data-driven decision-making by tracking installs, in-app events, and ad campaign performance across thousands of channels. Given that analytics teams spend 60-80% of their time on data preparation, AppsFlyer’s automated data collection and normalization significantly streamline workflows, allowing analysts to focus on interpretation rather than manual data handling.
The platform integrates with multiple marketing and BI tools, enhancing data accessibility and accuracy. For example, the Improvado integration reduces routine tasks by 60% by automating data aggregation and reporting processes. This synergy allows analytics teams to accelerate campaign optimization and improve ROI measurement without compromising data integrity or security.
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Braze is a customer engagement platform that enables businesses to create personalized and targeted messaging across multiple channels, including email, push notifications, and in-app messages. This helps companies increase user retention and drive revenue by delivering relevant content based on real-time customer behavior.
With the Improvado integration, Braze efficiently handles unlimited data volumes with sub-second loading times, ensuring marketers can analyze and act on customer insights quickly. This combination supports data-driven decision-making and enhances campaign effectiveness at scale.
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The AppsFlyer + Braze dashboard offers a unified view of user engagement and attribution data, helping teams make informed decisions quickly. It reduces procurement complexity by 85% by integrating two platforms in one interface. This dashboard provides clear visualizations to track campaign performance and customer behavior efficiently.
To set up the integration, connect your AppsFlyer account with Braze through Braze’s dashboard by providing your AppsFlyer API credentials; tools like Improvado can simplify this process by automating data flows between the platforms.
This integration enables precise attribution data to inform personalized campaigns in Braze, improving customer engagement and ROI by aligning marketing strategies with user behavior insights.
The integration syncs install attribution, in-app events, and user engagement metrics, which can be enriched through Improvado’s platform to provide deeper analytics and reporting.
Yes, depending on your setup, you can adjust sync intervals; Improvado offers flexible scheduling options to ensure data freshness aligns with your marketing needs.
Improvado acts as a data pipeline that aggregates and normalizes data from AppsFlyer and Braze, enabling marketers to access
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