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Harness unified data from Amplitude and Braze to deliver personalized, data-driven customer experiences.
Connect Amplitude and Braze to Improvado in several clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amplitude is a product analytics platform designed to help businesses understand user behavior across digital products with precision. It offers robust features such as behavioral cohorts, funnel analysis, and real-time segmentation, enabling teams to track user journeys and identify drop-off points. In an environment where enterprises average 120+ martech tools, Amplitude’s capacity to integrate diverse data sources ensures comprehensive insights without data silos.
By combining event tracking with customizable dashboards, Amplitude empowers product managers and analysts to make data-driven decisions quickly. Its integration with Improvado further enhances efficiency by automating data aggregation from multiple platforms, reducing reporting time by 75%. This streamlines workflow and ensures accurate, up-to-date analytics for complex enterprise ecosystems.
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Braze is a customer engagement platform that enables businesses to create personalized and targeted messaging across email, push notifications, and in-app messages. By leveraging real-time data, companies can increase customer retention and drive higher conversion rates through relevant content delivery.
Integrating Braze with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, streamlining marketing analytics and reporting. This combination helps businesses save time and make more informed decisions based on consolidated campaign performance data.
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The Amplitude + Braze dashboard combines user analytics and customer engagement data in one place, offering clear insights into behavior and campaign performance.
The Amplitude and Braze integration connects user behavioral analytics from Amplitude with Braze’s customer engagement platform, enabling targeted messaging based on in-app actions and event data.
Setup typically involves linking your Amplitude project with Braze via API keys and configuring event streams; tools like Improvado can automate data extraction and synchronization for smoother setup.
This integration helps businesses create personalized campaigns by leveraging real-time behavior data, improving user engagement and retention through data-driven messaging.
Data synchronization occurs through APIs that transfer event and user attribute data; Improvado enhances this process by offering centralized data pipelines and customizable ETL workflows.
Yes, Improvado provides dashboards and alerts to monitor data flows, ensuring the integration runs smoothly and issues are identified quickly for minimal disruption.
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