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Enhance Campaign Performance with Unified Data from Amplitude and Google Ads Integration
Link Amplitude and Google Ads data to Improvado with just a few clicks.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amplitude is a product analytics platform designed to help businesses understand user behavior across digital products with precision. It offers features like behavioral cohort analysis, real-time segmentation, and funnel conversion tracking, enabling teams to identify drop-off points and optimize user journeys effectively. Given that 89% of marketers say inconsistent data causes misalignment, Amplitude’s unified data model reduces discrepancies by consolidating data from multiple sources into a single source of truth.
With integrations such as Improvado, Amplitude accelerates data aggregation, providing teams with 5× faster time-to-insight compared to traditional pipelines. This technical synergy enhances reporting accuracy and reduces manual data wrangling, allowing product managers and analysts to focus on actionable insights rather than data reconciliation. Its robust API and customizable dashboards further support complex querying and tailored visualization needs.
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Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns targeting specific audiences. By using detailed keyword and location options, companies can increase website traffic and generate qualified leads efficiently.
Integrating Google Ads data with Improvado simplifies reporting by consolidating metrics and eliminates 99% of discrepancies. This integration helps businesses make data-driven decisions with greater accuracy and less manual effort.
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This dashboard integrates Amplitude with Google Ads to provide a comprehensive view of campaign performance and user behavior. It centralizes key metrics, simplifying analysis and decision-making processes.
The integration connects Amplitude’s event data with Google Ads campaigns, enabling advertisers to track user behavior post-click. Tools like Improvado simplify this by automating data extraction and syncing between both platforms.
This integration helps optimize ad spend by linking user engagement metrics from Amplitude directly to Google Ads performance, providing clearer ROI insights. Improvado enhances this by delivering unified reports tailored for marketing teams.
Setup involves connecting your Amplitude project with Google Ads via APIs or third-party platforms like Improvado, which streamlines authentication, data mapping, and syncing without manual coding.
User events such as conversions, sessions, and custom actions tracked in Amplitude are synced to Google Ads to improve audience targeting and attribution. Improvado ensures this data remains accurate and updated in real time.
Yes, Improvado provides robust data normalization and error handling features to minimize discrepancies, ensuring consistent and reliable
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