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Unified data insights to enhance user acquisition and product growth with Amplitude and AppsFlyer integration
Merge Amplitude and AppsFlyer data streams into Improvado seamlessly.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amplitude is a product analytics platform designed to help businesses understand user behavior across digital products. It offers granular event tracking, cohort analysis, and real-time user segmentation, enabling teams to identify friction points and optimize feature adoption. Given that teams spend 20-40% of their time on reporting, Amplitude’s customizable dashboards and automated insights streamline data interpretation, reducing manual efforts.
Its integration with Improvado further enhances efficiency by consolidating data workflows, reducing routine tasks by 60%. This synergy allows product managers and analysts to focus on deriving actionable insights rather than compiling reports, accelerating decision-making processes and improving overall product performance. The platform’s API access and data governance features ensure flexibility and compliance in complex environments.
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AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their campaigns across multiple channels. By providing detailed insights into user acquisition and engagement, it enables brands to allocate marketing budgets more effectively and improve ROI.
With its robust data capabilities, AppsFlyer supports integration with Improvado, which handles unlimited data volumes with sub-second loading times. This partnership empowers businesses to analyze vast amounts of marketing data quickly, enhancing decision-making and operational efficiency.
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The Amplitude + AppsFlyer dashboard offers a comprehensive view of user acquisition and behavior data in one place. It reduces procurement complexity by 85%, simplifying vendor management. Users can track campaign performance with real-time attribution metrics, analyze in-app user journeys to identify drop-off points, and generate customizable reports that highlight key growth opportunities. This integration supports data-driven decisions through clear, actionable insights.
This integration connects user engagement data from Amplitude with attribution insights from AppsFlyer, enabling a comprehensive view of marketing performance.
Setup involves linking your AppsFlyer account with Amplitude via API keys and configuring event mappings; tools like Improvado can simplify this process by automating data synchronization.
The integration provides unified analytics, helping businesses attribute user actions to specific campaigns and optimize marketing spend effectively.
Data synchronization frequency depends on your setup; with solutions like Improvado, you can schedule near real-time or daily data updates to keep insights current.
Yes, Improvado supports custom field mapping, allowing you to tailor the data flow between Amplitude and AppsFlyer according to your specific business needs.
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