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Unify Your Data to Drive Smarter Campaigns and Deliver Personalized Customer Experiences Effortlessly
Unite Amplitude and Adobe Marketo Engage analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
Amplitude is a product analytics platform designed to help businesses understand user behavior across digital touchpoints. It offers features like behavioral cohorting, funnel analysis, and real-time segmentation, enabling teams to identify drop-off points and optimize user flows. Given that 89% of marketers say inconsistent data causes misalignment, Amplitude’s ability to unify event tracking ensures teams operate from a single source of truth, reducing errors in decision-making.
With integrations such as Improvado, Amplitude enhances data aggregation from multiple marketing channels, streamlining workflows and reducing reporting time by 75%. This technical synergy allows for automated data normalization and visualization, empowering businesses to focus on actionable insights rather than manual data preparation. As a result, teams can accelerate product iterations based on accurate, comprehensive analytics.
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Adobe Marketo Engage is a comprehensive marketing automation platform designed to help businesses manage and optimize customer journeys with precision. It streamlines lead management, scoring, and personalized campaigns, enabling teams to increase engagement and drive revenue growth efficiently.
By integrating with Improvado, Marketo Engage connects 500+ sources, offering a unified view of marketing data for smarter decision-making. This connection simplifies reporting and enhances campaign performance analysis, supporting data-driven strategies across channels.
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The Amplitude + Adobe Marketo Engage dashboard combines detailed user behavior analytics with marketing automation insights, offering a clear view of campaign performance. It cuts audit prep time by 60%, streamlining compliance reviews. The interface presents segmented user journeys alongside lead scoring trends, enabling precise targeting. Real-time data sync ensures up-to-date metrics, while customizable widgets allow tailored reporting for diverse teams.
This integration connects Amplitude’s product analytics with Adobe Marketo Engage’s marketing automation, enabling businesses to align user behavior data with targeted campaigns.
Setup typically involves configuring API connections and data mapping, which can be streamlined using Improvado’s platform to automate data syncing without manual coding.
Businesses gain unified insights by combining user engagement metrics with marketing automation, improving personalization and campaign performance.
Data sync usually runs via APIs or third-party tools like Improvado, which automate real-time or scheduled transfers, ensuring marketing teams have up-to-date analytics and customer data.
Yes, Improvado offers flexible data pipelines and custom connectors to tailor the Amplitude-Marketo integration, supporting diverse reporting and analytics requirements.
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