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Boost your marketing impact with unified data from ActiveCampaign and Google Ads integration.
Integrate ActiveCampaign and Google Ads into Improvado in minutes, not hours.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM functionalities. It enables businesses to create targeted campaigns using behavior-based triggers, dynamic content, and segmentation. For example, users can set up automated workflows that adjust messaging based on customer interactions, improving engagement without manual intervention. This is particularly valuable as analytics teams spend 60-80% of their time on data preparation, often delaying actionable insights.
Integrating ActiveCampaign with tools like Improvado enhances data aggregation by consolidating marketing metrics from multiple sources. This reduces reporting time by 75%, allowing analytics teams to focus more on interpretation rather than data wrangling. The integration supports detailed tracking of campaign performance, customer journeys, and ROI, streamlining the entire marketing analytics process for more informed decision-making.
Google Ads is an online advertising platform that enables businesses to create and manage pay-per-click campaigns across search, display, and video channels. It helps companies target specific audiences, improving visibility and driving qualified traffic to their websites.
By leveraging detailed performance data, businesses can optimize their ad spend and increase return on investment. Integrating with Improvado reduces weekly reconciliation from 8 hours to 30 minutes, streamlining campaign reporting and analysis for marketing teams.
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Integrating ActiveCampaign with Google Ads provides a comprehensive dashboard to track campaign performance and customer engagement in one place. This setup helps marketers gain clearer insights by combining email automation data with ad spend and click metrics. Users benefit from 40-65% lower marketing analytics costs by reducing the need for multiple tools. Key features include:
You can connect ActiveCampaign to Google Ads by linking your accounts through ActiveCampaign’s integrations settings or using a third-party tool like Improvado, which simplifies data syncing and campaign tracking.
This integration allows you to automate audience targeting, track ad-driven leads in ActiveCampaign, and optimize campaigns based on real customer behavior, improving ROI and marketing precision.
Data syncing frequency depends on your setup; tools like Improvado offer near real-time syncing to ensure your marketing data stays updated for accurate reporting and audience management.
Yes, by integrating ActiveCampaign with Google Ads and using platforms like Improvado, you can import offline conversion data to analyze the full customer journey and attribute ad spend effectively.
Basic familiarity with both platforms helps, but Improvado’s user-friendly interface reduces technical hurdles, making it easier for marketers to implement and manage the integration without extensive coding skills.
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