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Boost your campaigns with unified data from ActiveCampaign and LinkedIn Ads for smarter targeting.
Unite ActiveCampaign and Linkedin Ads analytics in Improvado with minimal effort.
Improvado normalizes raw data and channels it in your visualization platform
Get fresh and highly granular insights on your marketing efforts from custom dashboards
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM functionalities into a unified system. It offers features such as segmented email campaigns, behavioral tracking, and predictive sending, enabling teams to tailor communications based on user actions. Given that 64% of marketers lack tools to measure true ROI, ActiveCampaign’s detailed attribution reports and conversion tracking provide critical insights into campaign performance.
Its API integrations support data consolidation from various sources, enhancing workflow efficiency. For example, when integrated with Improvado, marketers benefit from automated data transfer and dashboard creation, which reduces reporting time by 75%. This integration streamlines analytics, allowing teams to focus more on strategy rather than manual data compilation.
LinkedIn Ads is a digital advertising platform tailored for businesses aiming to connect with a professional audience. It offers precise targeting options based on job titles, industries, and company sizes, ensuring your message reaches decision-makers and industry leaders. With access to over 900 million users worldwide, brands can enhance brand awareness and generate high-quality leads effectively.
Leveraging LinkedIn Ads can lead to improved ROI and better audience engagement, thanks to detailed analytics and campaign optimization tools. Integrating Improvado streamlines data management, reducing weekly reconciliation from 8 hours to just 30 minutes, allowing teams to focus on strategic growth rather than manual reporting.
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Integrating ActiveCampaign with LinkedIn Ads provides a comprehensive dashboard that centralizes campaign management and performance tracking. This unified view reduces procurement complexity by 85%, streamlining workflows and easing decision-making. Users can monitor lead engagement, automate follow-ups, and adjust ad spend based on real-time data.
ActiveCampaign connects with LinkedIn Ads by syncing contact lists and campaign data, enabling targeted ad delivery based on customer behavior and engagement tracked in ActiveCampaign.
This integration helps marketers create precise audiences, improve ad personalization, and measure campaign ROI more effectively by combining CRM insights with LinkedIn’s ad platform.
Setup typically involves connecting LinkedIn Ads to ActiveCampaign via API keys or third-party tools like Improvado, which streamlines data extraction and synchronization without manual imports.
Sync frequency depends on your chosen method; using Improvado, data can update near real-time or on scheduled intervals, ensuring your LinkedIn campaigns reflect the latest customer interactions.
While ActiveCampaign offers tracking for email and automation, integrating with LinkedIn Ads via platforms like Improvado enables centralized reporting by importing ad metrics into your marketing dashboards.
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